Staff Product Marketing Manager (PMM), Provider Growth

Headway

1d•$190,400 - $238,000

About The Position

Headway is seeking a Staff Product Marketing Manager to help providers discover Headway, understand its value as a partner for their practice, and begin building a thriving business. The role will shape provider growth strategy, develop differentiated positioning and messaging, and lead go-to-market efforts that drive provider acquisition, activation, and early engagement. This is an individual contributor position reporting to the Director of Provider Marketing. The Staff Product Marketing Manager will work closely with Provider Growth, Design, Lifecycle Marketing, Research, Creative, and other marketing teams to translate provider insights into strategies that support product adoption, engagement, and retention.

Requirements

8 or more years of product marketing management experience in consumer, marketplace, SMB, subscription, or product-led businesses.
A track record of driving customer acquisition and activation.
Ability to understand customers and markets and develop effective positioning and messaging.
Experience influencing Product and Growth strategy, beyond supporting launches.
Understanding of provider acquisition and activation, connecting customer insight, positioning, and go-to-market execution to measurable business outcomes.
Comfort with ambiguity and the ability to form a point of view with incomplete information and prioritize effectively.
Ability to lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority.
Ability to advocate for positions with senior stakeholders and revise them when evidence changes.
Uses AI to improve personal work and build workflows that improve the broader team’s quality or velocity.

Responsibilities

Develop a deep understanding of providers, the market, and the competitive landscape, and bring those insights into Product and Growth decisions.
Own provider positioning and messaging, translating provider insights and Headway’s capabilities into a clear, differentiated story.
Lead provider growth go-to-market strategies that drive acquisition, activation, and early engagement, from positioning and messaging through execution.
Translate go-to-market strategy into integrated marketing plans and lead cross-functional partners in execution.
Identify high-impact opportunities to attract and activate providers, including opportunities that have not yet been defined in a brief or roadmap.
Equip Growth, Sales, Enablement, and Customer Success teams with frameworks and tools to communicate a consistent provider story.