Staff Product Marketing Manager (PMM), Provider Experience

Headway

1d•$190,400 - $238,000

About The Position

Headway is building a mental healthcare system that makes care more accessible. The company has automated administrative tasks such as provider credentialing, claims, and payment reconciliation, and is expanding its software to help mental health providers run their practices and support patients. Its platform serves providers across all 50 states. The Staff Product Marketing Manager will help providers discover, adopt, and get lasting value from Headway products and experiences. This individual contributor will shape product launches, develop a differentiated story about Headway’s value, and strengthen providers’ understanding of the company as a partner in building a thriving practice. The role reports to the Director of Provider Marketing and works closely with Provider Experience, Design, Lifecycle Marketing, Research, Creative, and other marketing teams to turn provider insights into strategies that drive adoption, engagement, and retention.

Requirements

At least 8 years of significant product marketing management experience in consumer, marketplace, SMB, subscription, or product-led businesses.
A track record of bringing products to market and driving adoption.
Ability to understand customers and markets deeply and develop positioning and messaging.
Experience influencing Product strategy, beyond supporting launches.
Understanding of how to drive product adoption and engagement by connecting customer insight, product value, and go-to-market execution to measurable business outcomes.
Comfort with ambiguity and ability to form a point of view without perfect information and prioritize what matters most.
Ability to lead complex cross-functional work across Product, Lifecycle, Customer Success, Research, and Creative without formal authority.
Ability to present strong points of view to senior stakeholders and revise them when evidence changes.
Ability to use AI to improve work and develop workflows that improve the broader team’s quality or velocity.

Responsibilities

Develop deep understanding of provider needs, behaviors, and the competitive landscape, and bring those insights into Product decisions.
Own provider positioning and messaging, translating provider insights and product capabilities into a clear, differentiated story that builds understanding and trust.
Lead go-to-market strategies for new Provider Experience products and capabilities to drive adoption, engagement, and retention.
Translate go-to-market strategy into integrated channel plans and lead cross-functional marketing partners in executing against shared goals.
Identify high-impact opportunities to improve the provider experience and drive adoption and engagement, including opportunities that are not yet captured in a brief or roadmap.
Equip Lifecycle, Growth, Enablement, and Customer Success teams with frameworks and tools to communicate a consistent provider story.
Use AI to improve individual work and build workflows that improve the broader team’s quality or velocity.