Staff Product Marketing Manager (PMM - Provider Growth)
About The Position
Headway is building a new mental healthcare system designed to make care more accessible. It has automated administrative work for providers and is expanding its software to help therapists run their practices, improve the experience of finding a therapist, and support care at scale. Headway serves providers across all 50 states and is seeking a Staff Product Marketing Manager to help providers discover and understand the value of Headway and take the first steps toward building thriving practices. The role will shape provider growth strategy, develop differentiated positioning and messaging, and lead go-to-market efforts that drive provider acquisition, activation, and early engagement. It involves close partnership with Provider Growth, Design, Lifecycle Marketing, Research, Creative, and other marketing teams to turn provider insights into business-moving strategies. The role also equips Growth, Sales, Enablement, and Customer Success teams with frameworks and tools to communicate a consistent provider story.
Requirements
- 8+ years of significant product marketing experience in consumer, marketplace, SMB, subscription, or product-led businesses.
- A track record of driving customer acquisition and activation.
- Ability to develop positioning and messaging based on strong customer and market understanding.
- Experience influencing Product and Growth strategy, beyond supporting launches.
- Understanding of how to drive provider acquisition and activation by connecting customer insight, positioning, and go-to-market execution to measurable business outcomes.
- Comfort with ambiguity, ability to form a point of view without perfect information, and ability to prioritize effectively.
- Ability to lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority.
- Ability to present strong points of view to senior stakeholders and revise them when evidence changes.
- Uses AI to improve their work and build workflows that improve the quality or velocity of the broader team.
Responsibilities
- Develop deep understanding of providers, the market, and the competitive landscape, and bring those insights into Product and Growth decisions.
- Own provider positioning and messaging, translating provider insights and Headway’s capabilities into a clear, differentiated story.
- Lead Provider Growth go-to-market strategies that drive provider acquisition, activation, and early engagement, from positioning and messaging through execution.
- Translate go-to-market strategy into integrated channel plans and lead cross-functional marketing partners toward shared goals.
- Identify high-impact opportunities to attract and activate providers, including opportunities not yet defined by a brief or roadmap.
- Equip Growth, Sales, Enablement, and Customer Success with frameworks and tools to communicate Headway’s provider story consistently.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
