Staff Product Marketing Manager (PMM - Provider Experience)
About The Position
Headway is building a mental healthcare system that makes care more accessible, starting with removing insurance-related administrative barriers. Its software supports providers in running their practices, and the company is developing tools and experiences to support the full practice and care journey. The Staff Product Marketing Manager will help providers discover, adopt, and derive lasting value from Headway’s products and experiences. This person will shape product launches, establish a differentiated story around Headway’s value, and help providers view Headway as a partner in building a thriving practice. The role works closely with Provider Experience, Design, Lifecycle Marketing, Research, Creative, and other marketing teams to turn provider insight into strategies that improve product adoption, engagement, and retention.
Requirements
- At least 8 years of product marketing management experience in consumer, marketplace, SMB, subscription, or product-led businesses.
- Track record of bringing products to market and driving adoption.
- Ability to understand customers and markets, develop positioning and messaging, and influence Product strategy.
- Understanding of how to drive product adoption and engagement by connecting customer insight, product value, and go-to-market execution to measurable business outcomes.
- Comfort working with ambiguity, forming a point of view without perfect information, and prioritizing effectively.
- Ability to lead complex cross-functional work across Product, Lifecycle, Customer Success, Research, and Creative without formal authority.
- Ability to present strong points of view to senior stakeholders and revise them when evidence changes.
- Experience using AI to improve work and build workflows that improve team quality or velocity.
Responsibilities
- Build deep insight into provider needs, behaviors, and the competitive landscape, and bring that perspective into Product decisions.
- Own provider positioning and messaging, translating provider insight and product capabilities into a clear, differentiated story that explains Headway’s value and deepens trust.
- Lead go-to-market strategies for new Provider Experience products and capabilities to drive adoption, engagement, and retention.
- Translate go-to-market strategy into integrated marketing plans and lead cross-functional marketing partners in executing against shared goals.
- Identify high-impact opportunities to improve the provider experience and drive adoption and engagement, including opportunities not yet reflected in a brief or roadmap.
- Equip Lifecycle, Growth, Enablement, and Customer Success teams with frameworks and tools to communicate a consistent provider story.
- Use AI to improve individual work and build workflows that improve the broader team’s quality or velocity.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
