Sr Product Manager - Growth Marketing Enablement

Kraken

2d • $110,400 - $220,800

About The Position

This role owns the connective tissue between marketing and product at Kraken Consumer, with significant scope to shape how millions of people discover and return to Kraken's products. The position involves building a marketing product roadmap from the ground up, defining the intake model and standards for collaboration between marketing and product. The role sits at the center of the acquisition funnel, aiming to drive growth through conversion improvements and by building product surfaces for new acquisition channels like paid social, search, affiliates, and offline campaigns. It also focuses on shaping the mobile acquisition motion, including in-product social, creator partnerships, community, and friend-referral mechanics. The Product Manager will own both bringing new users in and giving existing users reasons to return, operating in a competitive consumer fintech space where product quality and conversion craft are key differentiators.

Requirements

• Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
• Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
• Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.

Responsibilities

• Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
• Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
• Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed