Sr. Paid Media Manager

Obility • Portland, OR

5d • Remote

About The Position

The Sr. Paid Media Manager is a subject matter expert in B2B paid media, including paid search, display, paid social, and programmatic advertising. This role serves as the day-to-day expert for assigned B2B clients, providing strategic recommendations, analysis, reporting, and responses to ad-hoc requests. The manager develops and launches digital marketing campaigns for complex, high-profile clients and participates in new-client strategy and onboarding to help clients meet performance targets.

The role focuses on managing and coordinating activities that increase marketing-qualified leads, sales opportunities, and revenue. Success is measured through client retention and feedback, team feedback, account performance, quality and timeliness of deliverables, and support for department initiatives.

Requirements

• At least 5 years of digital marketing experience with a proven record of B2B lead-generation success.
• At least 2 years working directly with notable B2B clients and company stakeholders, including lead generation for long sales cycles.
• Strong presentation and communication skills, including the ability to present effectively and persuasively to internal and external audiences.
• Strong attention to detail and analytical skills.
• Ability to manage multiple clients and assignments in a fast-paced environment.
• Advanced experience with Google Ads, LinkedIn Advertising, Microsoft Ads, Meta Advertising, GA4, and Google Tag Manager.
• Advanced experience with paid media tools such as SpyFu, Semrush, and Google Keyword Planner.

Nice To Haves

• Experience with marketing automation platforms such as Marketo or HubSpot and/or CRM platforms such as Salesforce.
• Experience using AI tools for data analysis and process automation.
• Experience training others in paid media and marketing automation platforms.
• Experience creating departmental processes.

Responsibilities

• Manage paid media accounts for 6–8 B2B SaaS clients, including day-to-day client communication, deliverables, monthly reports, research, and strategy.
• Optimize client accounts to meet client business objectives.
• Communicate account performance and the reasons behind it to clients and upper management.
• Create budget recommendations and projection models to guide paid media allocations.
• Provide senior-level support to clients managed by other team members as needed.
• Create thought leadership, such as blogs, LinkedIn posts, podcasts, internal workshops, or documentation.
• Contribute to Obility’s marketing efforts through case studies and thought leadership.
• Support paid media department initiatives outlined by the Director of Paid Media.
• Maintain respectful and positive working relationships, celebrate teammates’ successes, meet deadlines, follow through on commitments, and help improve processes.

Benefits

• 25 paid days off in the first year and 9 paid holidays.
• Fully remote work policy.
• 4.5-day work week.
• 100% employer-paid health insurance.
• 100% employer-paid life insurance policy.
• 3% employer contribution to a 401(k) retirement plan.
• 12 weeks of paid family/parental leave.
• 20 days of paid sabbatical after 7 years.
• Regular virtual happy hours and game sessions.
• Once- or twice-yearly in-person, company-wide gatherings.
• Fun and inclusive company culture that supports employee development and teamwork.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed