Sr. Marketing Associate, B2B
About The Position
Betterment is seeking a resourceful B2B Sr. Marketing Associate to help execute growth strategies for our rapidly growing Betterment at Work business line. Working closely with the broader Acquisition Marketing and Betterment at Work teams, you will own the day-to-day execution of campaigns and initiatives across email, social, and webinars that build brand awareness, generate leads, and nurture our pipeline of qualified prospects for our sales partners. This role is ideal for a B2B marketing generalist—someone comfortable building a nurture flow, coordinating a webinar, drafting email copy, and moving creative assets through approvals. This role is based out of our NYC office. The base salary range for this position in New York City is $89,000 - $99,500. This job may also be eligible for variable compensation in the form of a company incentive bonus.
Requirements
- 3+ years of experience in B2B or SaaS marketing with hands-on campaign execution across multiple channels.
- Proficiency with marketing automation and CRM platforms (HubSpot and Salesforce experience is a huge plus).
- Working knowledge of B2B channel tactics—email nurture, webinars, partnerships, social, paid social, content marketing, and events.
- Strong writing and editing skills; able to independently draft email and social copy for review.
- Comfortable managing creative and compliance review workflows, including asset trafficking and approvals.
- Strong project management skills and able to manage multiple campaigns and stakeholders, keep timelines on track, and work independently.
- Collaborative team player who excels at building relationships cross-functionally.
Nice To Haves
- Background in fintech, financial services, or other regulated industries is a plus.
Responsibilities
- Help run the day-to-day marketing execution engine to generate leads and pipeline for Betterment at Work, working across email, social, webinars, content, partnerships, and events.
- Build, execute, and optimize email campaigns in our marketing automation platform, including audience segmentation and list management.
- Develop marketing copy across email, social, and web, spinning up initial drafts for review and ensuring a consistent brand voice.
- Manage creative asset development process, coordinating timelines and feedback across creative, compliance, and external partners.
- Support content marketing strategy across owned channels, distributing compelling content to grow inbound lead generation and support our enterprise sales team.
- Manage webinar execution in terms of logistics, promotion, platform setup, and post-event follow-up and lead handoff.
- Circulate regular updates on key reports and campaign performance.
Benefits
- medical, dental, and vision coverage
- life and AD&D insurance
- short- and long-term disability
- infertility support and WPATH-aligned transgender health benefits
- an Employee Assistance Program (EAP)
- transit benefits
- FSA and HSA options
- Equity for all employees, including new hire and refresher grants
- Flexible paid time off
- paid parental leave
- a fully paid four-week sabbatical in your sixth year
- Company-paid professional coaching for all employees
- Day-one 401(k) match plus matching on qualified student loan payments
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
