Sr Product Marketing Manager, B2B (Contract)
About The Position
SmartThings is hiring a Senior Product Marketing Manager to lead marketing strategy, creation, and distribution of promotional campaigns for Energy & Builder services, including go-to-market work for SmartThings Pro (ST Pro). ST Pro is an AI-powered integrated management solution and device ecosystem for multifamily housing, hospitality, offices, retail, and other commercial buildings. The role works with the B2B Solutions team to position, launch, and differentiate services, with a high degree of autonomy. It is a six-month contract role based onsite in Minneapolis three days per week, with an expected 40-hour workweek and pay of $70 per hour. The manager will guide market intelligence, marketing plans and budgets, launches, partner and consumer journey evaluation, program measurement, and executive recommendations. The position also serves as a thought leader for supported verticals, enables sales channels, mentors junior staff, leads co-marketing with Energy & Builder partners, and incorporates generative AI into content and strategy workflows. Occasional internal SmartThings Pro dashboard work includes account provisioning and license management; external partner support is not part of the role.
Requirements
- At least 8 years of related experience.
- Bachelor’s degree in an applicable field.
- Ability to resolve complex models and procedures creatively and effectively using in-depth professional knowledge and judgment.
- Exceptional copywriting and interpersonal skills, including the ability to advise others on complex matters and communicate to a wider firm audience.
- Ability to independently drive day-to-day work with minimal supervision.
- Experience determining methods and procedures for new, high-impact assignments.
- Experience leading functional teams or projects and training or mentoring junior staff.
- Comfort and enthusiasm working with generative AI tools to produce content and inform strategy.
- Willingness and ability to learn the SmartThings Pro dashboard and make occasional backend account and license changes.
Nice To Haves
- Advanced experience launching products in the Energy/Utility or Multifamily/Smart Apartment verticals.
Responsibilities
- Serve as an expert on key audiences and the competitive landscape for energy management, utility services, and B2B solutions; translate market analysis into business strategy.
- Determine marketing plans and budgets for supported products and verticals, and lead cross-functional execution to engage existing customers and acquire B2B partners.
- Plan and lead launches of new features and products, primarily for the U.S. market.
- Document and evaluate partner and consumer user journeys, using data and independent judgment to recommend strategic changes to sales and marketing processes.
- Assess and report on marketing program effectiveness and advise executive leadership on tactical changes.
- Act as a thought leader for supported verticals and communicate persuasively with external contacts and internal stakeholders.
- Enable sales channels with best practices; train and mentor junior staff on complex solution selling and develop internal tools and external collateral.
- Lead co-marketing campaigns with Energy & Builder service partners and coordinate across disciplines to create user-facing materials for partner applications.
- Use AI tools to accelerate content creation, synthesize competitive research, and improve product messaging and strategic plans; share effective workflows while maintaining accuracy, brand voice, and quality.
- Make occasional internal backend configurations in the SmartThings Pro dashboard, including account provisioning and license management.
Benefits
- Parking stipend to cover monthly garage costs.
- Onsite EV chargers.
- Catered in-office lunch once a week.
- Access to an onsite gym.
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What This Job Offers
Career Level
Senior
