Sr Product Marketing Manager, B2B (Contract)

SmartThings•Minneapolis, MN

2d•Hybrid

About The Position

SmartThings is hiring a Senior Product Marketing Manager to lead marketing strategy, content, and campaign distribution for Energy & Builder services, including go-to-market efforts for SmartThings Pro (ST Pro). ST Pro is an AI-powered integrated management solution and device ecosystem for multifamily housing, hospitality, offices, retail, and other commercial buildings. The role works with the B2B Solutions team to position, launch, and differentiate services, with substantial autonomy. It is a hybrid position based onsite three days per week in Minneapolis, Minnesota, and is a six-month contract paying $70 per hour for an expected 40-hour workweek. The role calls for market and competitive analysis, marketing planning and budget development, product launch leadership, user-journey evaluation, and measurement of program effectiveness. The manager will advise executive leadership, serve as an external thought leader, enable and mentor sales channels, lead partner co-marketing, and use generative AI tools to support content creation and marketing strategy. Occasional internal SmartThings Pro dashboard work includes account provisioning and license management; external partner support is not part of the role.

Requirements

At least 5 years of related experience.
Bachelor’s degree in an applicable field.
Ability to resolve complex models and procedures creatively and effectively using in-depth professional knowledge and acumen.
Exceptional copywriting and interpersonal skills, including the ability to advise others on complex matters and communicate to the wider firm.
Ability to independently manage day-to-day work with minimal supervision.
Experience determining methods and procedures for new, high-impact assignments.
Experience leading functional teams or projects, with a track record of training or mentoring junior staff.
Comfort and enthusiasm using generative AI tools to produce content and inform strategy.
Willingness and ability to learn the SmartThings Pro dashboard and make occasional backend account and license changes.

Nice To Haves

Advanced experience launching products in Energy/Utility or Multifamily/Smart Apartment verticals.

Responsibilities

Serve as an organization-wide expert on target audiences and the competitive landscape for energy management, utility services, and B2B solutions; turn market analysis into actionable strategy.
Determine marketing plans and budgets for supported products and verticals, and lead cross-functional execution to engage existing customers and acquire B2B partners.
Plan and lead launches of new features and products, primarily for the U.S. market, and establish methods and procedures for new assignments.
Document and evaluate partner and consumer user journeys, using data and independent judgment to recommend strategic changes to sales and marketing processes.
Assess marketing program effectiveness and report results; advise executive leadership on tactical changes and their operational and cost implications.
Act as an external thought leader for supported verticals, network with relevant contacts, and deliver persuasive messages suited to broader business audiences.
Enable sales channels with best practices; train and mentor junior staff on complex solution selling; develop internal tools and external collateral for the field.
Lead co-marketing campaigns with Energy & Builder service partners and coordinate across disciplines to create user-facing partner application materials.
Integrate AI tools into daily workflows for content creation, competitive research, product messaging, and strategic planning; share effective workflows while maintaining accuracy, brand voice, and quality.
Make occasional internal backend configurations in the SmartThings Pro dashboard, including account provisioning and license management; external partner support is excluded.