Sr. Field Marketing Manager

Malwarebytes

1d•$100,000 - $140,000

About The Position

ThreatDown is seeking an experienced Sr. Field Marketing Manager with a background in B2B cybersecurity and MSP/channel ecosystems. The role plans, executes, and optimizes regional field marketing initiatives that support partner recruitment and enablement, joint co-marketing, Territory Channel Managers (TCMs), and MSP/MSSP/VAR partners in building pipeline and accelerating revenue. The manager owns the company’s presence at regional channel and cybersecurity events, develops hosted field programs and partner-ready event kits, and plans co-marketing campaigns with partners and distributors. The role works closely with channel sales, ABM, and BDR teams to generate pipeline among target mid-market accounts, manages regional budgets and vendor contracts, and reports program ROI and pipeline impact using HubSpot. Travel of up to 25–40% within the assigned region is required.

Requirements

At least 5 years of field or partner marketing experience in B2B technology, ideally cybersecurity, with direct experience in channel-first, MSP/MSSP, or distribution-led models.
Proven success managing both small, high-touch events of 10–20 attendees and large trade shows of 1,000+ attendees, as well as partner roadshows and distributor events.
Track record of working closely with channel and field sales teams and driving measurable mid-market pipeline growth.
Hands-on experience with HubSpot for campaign execution, lead management, and reporting.
Ability to travel up to 25–40% within the assigned region for field execution and sales alignment meetings.

Responsibilities

Own ThreatDown’s presence at regional MSP, channel, distributor, and cybersecurity industry events, including booth strategy, speaking slots, partner meetings, and VIP experiences, with goals for partner recruitment and pipeline.
Build and run ThreatDown-hosted programs, including partner roadshows, IT and security leader roundtables, and partner advisory sessions.
Create scalable, partner-ready event and campaign kits that Territory Channel Managers and partners can deploy with SMB and mid-market customers.
Plan joint campaigns with key partners and distributors, guide effective use of market development funds (MDF), and track resulting pipeline.
Work with channel sales pods, ABM, and BDR teams to design localized programs for target mid-market accounts, drive registrations and attendance, and ensure timely, consistent lead follow-up.
Manage the regional field marketing budget and negotiate vendor and venue contracts.
Report program ROI and pipeline impact to leadership using HubSpot.