Sr. Associate, Field Marketing

Grant Thornton - Isle of Man • New York, NY

7h • $82,000 - $123,000 • Hybrid

About The Position

As a Field Marketing Senior Associate, you play a hands-on role in planning and executing high-quality field activations that support the firm’s go-to-market priorities. Working closely with Field Marketing Managers and Associate Directors, you deliver events, sponsorships, executive engagement programs, and in-market experiences aligned to enterprise campaigns, service line priorities, and account strategies.

This role is designed for a strong marketing practitioner who brings operational rigor, attention to detail, and execution discipline to field marketing. You are accountable for supporting and owning defined aspects of planning, execution, and follow-through for field activations, while ensuring adherence to enterprise standards, intake processes, and measurement requirements. Your work directly contributes to consistent, scalable field execution and to capturing the outcomes and learnings that inform future investment decisions.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5 years of B2B marketing experience.
• Demonstrated experience supporting event execution, sponsorship activation, or field marketing programs.
• Strong organizational and project management skills, with the ability to manage multiple priorities simultaneously.
• Working knowledge of CRM systems and marketing workflows.
• Detail-oriented, with a strong commitment to execution quality and follow-through.
• Clear, professional communication skills and ability to collaborate across teams and functions.
• Ability to work effectively in a fast-paced, matrixed environment.
• Comfort following established processes while identifying opportunities for improvement.
• Comfort using AI tools to improve productivity across research, targeting, planning, and communications, while reviewing work for accuracy.
• Ability to travel as needed.

Nice To Haves

• Professional services experience.
• Experience supporting data capture and reporting.

Responsibilities

• Support activation intake by gathering required inputs and assisting Field Marketing Managers in preparing complete requests aligned with intake standards and enterprise priorities.
• Plan and execute assigned events, sponsorships, and field activations in partnership with Field Marketing Managers and Associate Directors, using established standards, playbooks, and workflows.
• Own planning and execution workstreams for defined events and sponsorships, including timelines, logistics coordination, readiness materials, and day-of execution, with guidance from Field Marketing Managers.
• Maintain activation workflow hygiene, including task tracking, timelines, checklists, and shared calendar updates.
• Assemble briefing materials, agendas, outreach drafts, and day-of coordination checklists to support activation readiness.
• Coordinate event logistics, including run of show, attendee management, vendor and speaker logistics, and on-site execution support as needed.
• Assist with pre-event outreach coordination and post-event follow-up preparation to support account engagement and next-step progression.
• Prepare attendance tracking, feedback summaries, follow-up action lists, and post-event review inputs for activation close-out and evaluation.
• Help ensure outcomes and learnings are accurately captured in CRM and other tracking tools in partnership with Field Marketing Managers.
• Coordinate with campaign, content, brand, corporate marketing, and other cross-functional marketing partners as needed.
• Identify execution issues, risks, and improvement opportunities; escalate issues to Managers and contribute ideas to improve processes, templates, and ways of working.
• Use AI tools to improve productivity across research, targeting, planning, and communications, applying appropriate review to ensure accuracy and quality.
• Perform other duties as assigned.

Benefits

• Flexible work location, weekly schedule, or flex time off options, consistent with the firm’s hybrid work model.
• Personalized and comprehensive benefits.
• Employees may be eligible for a discretionary annual bonus based on individual and firm performance, subject to applicable plan terms and eligibility criteria.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level