Sr. Analyst - Field Marketing TMT

Salesforce•Seattle, WA

About The Position

Salesforce is seeking a proactive, strategic, detail-minded Strategic Field Events Senior Analyst for its Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications (TMT) vertical. The role works across sales, marketing, and vertical strategy to turn business goals into regional, multi-channel marketing campaigns that generate pipeline, accelerate sales cycles, deepen client relationships, and increase product adoption. The position combines strategic planning, sales alignment, executive engagement, campaign and event operations, vendor coordination, and performance analysis. The successful candidate will develop vertical-tailored campaigns and content informed by TMT market trends and buyer needs, and collaborate with sales leadership and cross-functional partners to improve marketing outcomes.

Requirements

At least 5 years of B2B marketing experience.
Understanding of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
Strong analytical capabilities and a track record of translating marketing metrics into actionable strategic adjustments.
Strong written and verbal communication skills, including the ability to explain complex insights to executive leaders and cross-functional teams.

Nice To Haves

Exposure to or a background with mission-driven organizations and nonprofits.
Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites such as Tableau.

Responsibilities

Formulate and execute target-driven field marketing strategies that support revenue goals and build regional sales pipeline.
Partner with regional sales leadership and account teams to create targeted campaigns addressing client challenges, supporting pipeline opportunities, and accelerating deal conversion.
Plan and execute live and hybrid events, virtual sessions such as webinars and workshops, and digital initiatives such as industry-subsector email nurtures.
Direct vendor and agency partners to ensure seamless execution of live, hybrid, and digital brand experiences.
Track campaign performance using analytics dashboards and key performance indicators to improve marketing ROI and conversion metrics.
Collaborate with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources.
Develop and champion vertical-tailored content and messaging aligned with current TMT market trends and buyer demands.