Sr. Analyst - Field Marketing TMT

Salesforce•Seattle, WA

4d•$94,000 - $142,300

About The Position

Salesforce is seeking a proactive, strategic, detail-minded Strategic Field Events Senior Analyst for its Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications (TMT) vertical. The role operates at the intersection of sales, marketing, and vertical strategy, translating business goals into regional, multi-channel marketing campaigns that generate pipeline, accelerate sales cycles, strengthen client relationships, and increase product adoption. It includes strategic planning, sales alignment, executive gatherings, campaign operations, and performance analysis.

Requirements

5 or more years of B2B marketing experience.
A proven understanding of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
Strong analytical capabilities and a track record of turning marketing metrics into actionable strategic adjustments.
Strong written and verbal communication skills, including the ability to distill complex insights for executive leaders and cross-functional teams.

Nice To Haves

Exposure to or background with mission-driven organizations and nonprofits.
Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites such as Tableau.

Responsibilities

Formulate and execute target-driven field marketing strategies that support revenue goals and build regional sales pipeline.
Partner with regional sales leadership and account teams on targeted campaigns addressing client challenges, supporting pipeline hotspots, and accelerating deal conversion.
Plan and execute live and hybrid events, virtual sessions such as webinars and workshops, and digital initiatives such as industry-subsector email nurtures.
Manage vendor and agency partners to ensure seamless execution of live, hybrid, and digital brand experiences.
Track campaign effectiveness using analytics dashboards and key performance indicators to improve marketing ROI and conversion metrics.
Collaborate with Product Marketing, subject matter experts, program leads, and executive sales leadership to gather feedback and develop tailored sales enablement resources.
Champion vertical-tailored content and messaging aligned with current TMT market trends and buyer demands.