Sr. Marketing Sales Analyst
About The Position
The Senior Marketing Sales Analyst owns the process that turns sales leads into closed/won business. The role designs and continuously improves the seller workflow, tools, stage-level service-level agreements (SLAs), and conversion KPIs. It builds and maintains performance reporting for the CRO, sales managers, and sellers, trains new hires on the process, and serves as a resource for sellers' process questions. The analyst also partners with Marketing to close the loop on lead reporting and ensure process changes across the handoff are understood and adopted. The role primarily supports U.S. mid-market and small enterprise sellers in a high-volume, quick-turnaround segment, while helping maintain consistent lead processes globally, including in EMEA and Asia/Pacific. It is based in New York, NY, with an expectation of working in the office 2–3 days per week.
Requirements
- Bachelor's degree.
- 10+ years of hands-on experience with Salesforce and Pardot (Marketing Cloud Account Engagement).
- Experience in a sales enablement role within Revenue Operations, Sales Operations, or a similar function.
- Strong foundation in Salesforce reporting infrastructure, including building reports and dashboards natively in Salesforce, in connected applications such as Google Sheets, and in AI-based reporting front ends.
- Strong process design, project management, and analytical skills, with the ability to translate data into clear recommendations.
- Excellent communication skills, including the ability to train and coach sellers directly and present performance and process updates to senior leadership, including the CRO.
Nice To Haves
- Experience with Gemini and/or Claude.
- Experience supporting sellers who manage mid-market or small enterprise accounts in a high-volume, quick-turnaround business.
- Experience supporting or coordinating with global sales teams in EMEA and Asia/Pacific.
Responsibilities
- Design, document, and continuously improve the end-to-end lead-to-opportunity process, including seller steps, tools, and stage-level SLAs.
- Identify lead-conversion bottlenecks and inefficiencies and drive fixes in partnership with sales leadership.
- Define and maintain lead-conversion KPIs, including speed-to-lead, contact and connect rates, stage-to-stage conversion, cycle time, and win rate.
- Build and maintain reporting and dashboards for the CRO, sales managers, and individual sellers in Salesforce, connected tools such as Google Sheets, and AI-based reporting front ends.
- Ensure reporting remains accurate and trusted as the source of truth for lead-to-close performance.
- Train new sales hires on the lead process, required tools, and SLAs as part of onboarding.
- Monitor process adherence and proactively address gaps with sellers and managers.
- Serve as the point of contact for sellers' day-to-day questions about following the process correctly.
- Work with Marketing to maintain closed-loop lead reporting and analytics between Marketing and Sales.
- Ensure lead-process changes initiated by Marketing or Sales are understood, documented, and consistently rolled out to sellers.
- Maintain a U.S.-first focus while keeping the lead-to-close process, tooling, and reporting consistent across EMEA and Asia/Pacific.
- Partner with regional Revenue Operations/Sales Operations counterparts to align global process standards.
Benefits
- Comprehensive health and wellness plans.
- 401(k) with a Nielsen company match.
- Generous paid time off policy.
- Depending on the role, a company-provided vehicle and/or discretionary incentive or bonus eligibility may be available.
- This role may be eligible for bonuses, equity, or other incentives.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
