Sr. Marketing Data Analyst
About The Position
The Senior Marketing Data Analyst is a strategic thinker and hands-on executor who explains why performance changed and advises leaders on what to do. The role partners with Marketing, Revenue, and Customer Marketing leadership to measure the funnel end-to-end, diagnose root causes, and build models and automated reporting that guide marketing investment. The analyst presents to senior stakeholders and explains and defends their methodology and recommendations. The role owns performance reporting across the full funnel and analyzes leads, pipeline, bookings, and units across channels, segments, and sales motions. It builds and maintains attribution and influence models, designs diagnostic dashboards in HEX, investigates performance changes, supports demand modeling and forecasting for Acquisition and Growth, and presents findings to VP, CMO, and Finance audiences.
Requirements
- At least 5 years of experience in marketing analytics, growth analytics, business analytics, or a similar role; B2B SaaS experience is preferred.
- Advanced SQL skills and hands-on experience with a cloud data warehouse.
- Demonstrated experience with funnel analysis and attribution modeling across multiple channels.
- Proven ability to present complex data to senior leaders in a way that drives action.
- Strong problem-solving instincts and a track record of identifying root causes rather than just reporting symptoms.
- Working knowledge of dbt or comparable data transformation tools.
- Experience building dashboards in Tableau, HEX, or a similar BI tool.
- Ability to work independently, create buy-in, and drive projects to completion in a fast-paced environment.
- Bachelor's degree in a quantitative field such as statistics, mathematics, economics, finance, engineering, or similar.
Nice To Haves
- Experience with marketing mix modeling, incrementality testing, or multi-touch attribution.
- Hands-on use of AI tools to automate analysis and reporting.
- Python or R experience for data analysis and statistical modeling.
- Familiarity with Salesforce and marketing automation data.
- Working knowledge of financial and budgeting concepts.
- MBA or advanced quantitative degree.
- B2B SaaS experience.
- Experience with Snowflake.
Responsibilities
- Own weekly, monthly, and quarterly performance reporting across the full funnel, by program, channel, segment, and campaign.
- Analyze leads, pipeline, bookings, and units by channel, segment, and sales motion.
- Quantify marketing's influence on Growth outcomes.
- Build and maintain attribution and influence models that tie marketing activity to pipeline and revenue.
- Design diagnostic dashboards in HEX that answer business questions at a glance for any audience.
- Proactively investigate performance changes, isolate root causes across channels, segments, and funnel stages, and recommend actions.
- Support demand modeling and forecasting for Acquisition and Growth.
- Present findings and recommendations to VP, CMO, and Finance audiences.
- Build buy-in and manage expectations through clear status, results, and next steps.
Benefits
- Regular full-time employees are eligible for benefits.
- Opportunities for growth and compelling total rewards.
- Coaching and mentorship, with time and tools to develop skills.
- Flexible hybrid work environment.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
