Sr. Analyst, Marketing Management
About The Position
The Senior Analyst, Marketing Management assists with executing marketing strategies and coordinating marketing tactics with internal teams and external vendors to achieve business results. The role supports sustainable business growth by synthesizing data, helping identify business-building solutions, and assisting with digital and traditional marketing planning and execution. It also uses customer insights and analytics to help identify target audiences, assess marketing needs, and support data-based decisions. The position is an individual-contributor role reporting to a Manager or Director. This hybrid position is based in Columbus, Ohio. Candidates located near a Nationwide campus collaborate in the office three days per week. The work is generally performed in a normal office environment. Extended hours may be necessary during heavier work periods, and travel is required as necessary. The role is exempt and not eligible for overtime.
Requirements
- Typically, three or more years of related professional experience in marketing, research, or development.
- Demonstrated understanding of basic marketing practices and procedures.
- Knowledge of two or more marketing fields, such as database management, research, or marketing campaigns.
- Ability to communicate verbally and in writing about complicated analyses and quantified information.
- Ability to analyze qualitative and quantitative information and external factors.
- Ability to set work priorities aligned with established objectives and time frames and complete tasks effectively.
- Validated ability to lead projects and define administrative methods and procedures to attain office objectives.
- Regularly and consistently demonstrate Nationwide Values.
Nice To Haves
- Undergraduate studies in marketing, communications, journalism, advertising, or a related field.
- Experience with life, health, or annuity products; property and casualty insurance; or financial services products.
- Familiarity with applicable products and distribution systems.
- Knowledge of insurance or financial services products and terminology.
Responsibilities
- Assist in developing and executing plans that support long-term sustainable business growth.
- Synthesize data and help identify and innovate business-building solutions.
- Assist with implementation of digital and traditional marketing tactics and media, including creative development, planning, and execution.
- Collaborate with team members on creative development and provide specific feedback on look and feel.
- Use customer insights, analytics, and tools to understand and forecast market, competitor, and customer needs and behavior.
- Help define target audiences, evaluate sufficiency, and support effective results through data-based decisions.
- Ensure timelines are met under supervision to keep programs on schedule.
- Perform other responsibilities as assigned.
Benefits
- Medical, dental, and vision coverage
- Life insurance
- Short- and long-term disability coverage
- Paid time off, with newly hired associates receiving a minimum of 18 days per full calendar year, prorated quarterly based on hire date
- Nine paid holidays
- Eight hours of Lifetime paid time off
- Eight hours of Unity Day paid time off
- 401(k) with company match
- Company-paid pension plan
- Business casual attire
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
