Sr. Analyst, Marketing Management
About The Position
The Senior Analyst, Marketing Management assists with the execution of marketing strategies and coordinates marketing tactics with internal teams and external vendors to achieve business results. The role supports plans for sustainable business growth, analyzes data to help identify business-building solutions, and contributes to the development, planning, and execution of digital and traditional marketing tactics and media. It also uses customer insights and analytics to help define target audiences, assess market and customer needs, and inform data-based decisions. The position is an individual-contributor role reporting to a Manager or Director. This hybrid position is based in Columbus, Ohio. Candidates located near a Nationwide campus collaborate in the office three days per week. The working environment is normally an office, and extended work hours may be necessary during periods of heavier workload. Travel is required as necessary. The position is exempt and not eligible for overtime.
Requirements
- Typically, three or more years of related professional experience in marketing, research, or development.
- Demonstrated understanding of basic marketing practices and procedures.
- Knowledge of two or more marketing fields, such as database management, research, or marketing campaigns.
- Strong verbal and written communication skills, including the ability to explain complex analyses and quantified information.
- Ability to analyze qualitative and quantitative information and external factors.
- Ability to set priorities consistent with objectives and time frames and complete work effectively.
- Validated ability to lead projects and define administrative methods and procedures to achieve office objectives.
- Regularly and consistently demonstrate Nationwide Values.
Nice To Haves
- Undergraduate studies in marketing, communications, journalism, advertising, or a related field.
- Experience with life, health, or annuity products; property and casualty insurance; or financial services products.
- Familiarity with applicable products and distribution systems.
- Knowledge of insurance and/or financial services products and terminology.
Responsibilities
- Assist in developing and executing plans that support the business’s long-term sustainable growth.
- Synthesize data to help identify and innovate business-building solutions.
- Assist with implementation of digital and traditional marketing tactics and media, including creative development, planning, and execution.
- Collaborate with team members on creative development and provide specific feedback on look and feel.
- Use customer insights, analytics, and tools to understand and forecast market, competitor, and customer needs and behavior.
- Help define appropriate target audiences, evaluate sufficiency, and support effective results through data-based decisions.
- Work under supervision to ensure timelines are met and programs remain on schedule.
- Perform other responsibilities as assigned.
Benefits
- Medical, dental, and vision coverage
- Life insurance
- Short- and long-term disability coverage
- Paid time off, with newly hired associates receiving a minimum of 18 days per full calendar year, prorated quarterly based on hire date
- Nine paid holidays
- Eight hours of Lifetime paid time off
- Eight hours of Unity Day paid time off
- 401(k) with company match
- Company-paid pension plan
- Business casual attire
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
