Industry Marketing Sr. Analyst

Unisys•USA Remote, PA

4d•Remote

About The Position

Unisys is seeking an Industry Marketing Senior Analyst to support the strategy, planning, execution, and measurement of marketing programs for its Tier 1 and Tier 2 industries. Reporting to the Industry Marketing Lead, the role works across marketing teams and business-unit stakeholders to bring go-to-market programs to life, build brand awareness, engage target accounts, and generate qualified pipeline. The position supports short- and long-term business goals and contributes to measurable outcomes related to pipeline, revenue, and brand. The analyst collaborates on industry events, research, client stories and other content, digital demand-generation campaigns, webpage development and updates, media and analyst initiatives, sales-enablement tools, and internal training. The role also helps track budgets, program progress, KPIs, and performance, and supports reporting and optimization. The ideal candidate is organized, creative, eager to learn, comfortable managing multiple projects, and able to work effectively with varied stakeholders. Marketing experience in a B2B technology environment is preferred.

Requirements

Undergraduate degree in marketing, business, or a related field.
Three to five years of integrated marketing experience in a B2B technology environment.
Proven success planning and executing marketing programs that support demand generation and pipeline growth.
Experience working across virtual teams and navigating complex stakeholder groups.
Strong project management skills and ability to manage multiple deadlines and priorities.
Familiarity with content development, digital marketing, workflow and project management tools, and marketing measurement practices.
Excellent communication, presentation, and program management skills.
Strategic thinking combined with a hands-on approach to execution.
Highly organized, proactive, and able to manage multiple programs and events in a fast-paced environment.
Experience with marketing and sales automation platforms such as Salesforce.com, and comfort using data to inform decisions.
Knowledge of social media, digital marketing, and integrated program best practices.

Nice To Haves

Experience supporting enterprise technology, services, or global solution-based marketing.
Background in B2B integrated marketing program execution and measurement.
Experience developing industry content and narratives tied to business outcomes.
Familiarity with analyzing data to optimize marketing programs, or willingness to learn.
Experience working with external agencies and partners, such as event, telemarketing, advertising, and digital agencies.

Responsibilities

Help manage industry marketing programs, including tracking budgets, program progress, and KPIs, analyzing results, and building reports.
Partner with solution marketing, field marketing, sales, communications teams, and business leaders to facilitate industry marketing deliverables.
Support industry content and asset development and digital campaign timelines and lifecycles, coordinating with Content Development, Digital Advertising, and other marketing team members.
Work with Content Development and its client stories lead to maintain an active list of industry-specific client stories and visibility into their production and related activations.
Coordinate industry events with the Event Planner and other stakeholders, help manage the industry event calendar, and support end-to-end event planning and reporting.
Collaborate with Content Development, business units, and Digital Marketing to manage industry webpage inventory, develop pages, update content, and support reporting on webpage performance.
Assist with media relations and industry analyst initiatives, sales-enablement tools, internal training materials, and internal communications as needed.
Support planning, execution, and performance measurement of programs intended to build brand awareness, engage target accounts, and generate qualified pipeline.