Sr. Manager, Field Marketing

OpenGov•Chicago, IL

6d•$145,000 - $160,000

About The Position

The Senior Field Marketing Manager drives pipeline and revenue growth through strategic field marketing execution, owning the field marketing portfolio, budget, and team. The role develops and executes field marketing strategy across 150–200 events annually, leads the OpenGov Conference and user groups, manages a team of field marketers, and owns pipeline and ROI for field initiatives. It combines ABM expertise with event portfolio management, team leadership, and financial accountability, including selecting events, building business cases, optimizing portfolio ROI, and scaling execution with AI and marketing automation.

Requirements

7+ years of field marketing, event marketing, or ABM experience in B2B SaaS, ideally at a high-growth company managing event portfolios at scale.
Proven track record managing and optimizing event portfolios of 20+ events annually for pipeline and ROI.
Experience leading and managing teams, developing talent, and driving accountability.
Strong financial acumen, including the ability to build budgets, track ROI, and optimize portfolio spending.
Deep understanding of ABM strategy, account segmentation, and target account marketing.
Experience with Salesforce, marketing automation platforms, and analytics tools.
Proficiency with event marketing platforms and CRM systems.
Comfort leveraging Claude and marketing MCPs to scale field marketing execution and demand generation.
Ability to develop field marketing strategy, build business cases, and measure impact.
Executive presence and proven ability to influence stakeholders, present findings to leadership, and shape organizational decisions.
Results-driven approach and interest in owning pipeline numbers and measuring ROI.
Willingness to travel regularly to field events.

Nice To Haves

Experience owning and executing user conferences or signature events.
Background in user group development and community building.
Experience with budget management and P&L accountability for a marketing function.
Track record building and managing event marketing teams.
Understanding of government or public sector marketing.

Responsibilities

Develop and execute annual field marketing strategy aligned with company revenue targets and market priorities.
Evaluate and select events from an annual pool of 150–200+ potential events, building business cases based on target account density, market opportunity, and expected ROI.
Manage the field marketing budget across events, staffing, collateral, technology, and team resources; track spending and optimize for positive ROI.
Own field pipeline and ROI metrics, set targets for individual events and the overall portfolio, and optimize performance using data.
Own the strategy, planning, and execution of the OpenGov Conference, including registration, ticketing, content, sponsorships, attendee engagement, and post-event follow-up.
Develop and manage user group and roundtable program strategy, including frequency, topics, locations, and engagement tactics.
Ensure signature events drive pipeline, customer advocacy, and market presence.
Lead and manage field marketers by setting expectations, coaching and providing feedback, developing skills, and ensuring accountability.
Delegate event ownership while providing strategic guidance, and work with Operations and Finance on budget, hiring, and team tools.
Ground events in ABM strategy by identifying target accounts by product and region, developing pre-event engagement, and creating post-event follow-up campaigns.
Build relationships with Growth Marketing, Product, Sales, and Sales Development to align field strategy and execution.
Use AI and marketing automation, including Claude, MCPs, and marketing platforms, to scale pre-event targeting, post-event sequences, and demand generation.
Analyze events for ROI, pipeline contribution, attendance quality, follow-up conversion, and SDR handoff metrics.
Identify optimization opportunities and best practices, and apply learnings to future events.
Present quarterly field marketing performance and strategic recommendations to leadership, using market insights and event learnings to influence go-to-market strategy.
Collaborate with Sales, Product Marketing, Growth Marketing, Product, and Finance on field strategy, account targeting, and event execution.
Represent field marketing at leadership meetings and contribute field insights to overall go-to-market strategy.
Partner with external vendors, including event organizers, catering, and logistics providers, and negotiate contracts that protect ROI.