Sr Field Marketing Manager

Nightfall AI

12h

About The Position

Nightfall is hiring its first Field Marketing Manager to build field marketing from the ground up. This hands-on individual contributor role will establish a planned, measurable field program tied to revenue, turning Nightfall’s presence in the security community into pipeline. The role will set strategy, an annual calendar, budget models, and processes for selecting, running, and measuring events. The position may grow as the program expands. The manager will own pipeline and meeting goals, measure event ROI, lead Nightfall’s presence at Black Hat and RSA Conference, and run regional and executive programs. The role works closely with sales, channel partners, and the broader marketing team, using tools such as Claude to automate and accelerate planning, outreach, follow-up, and reporting. Responsibilities also include managing vendors, sponsorships, agencies, event staffing, swag, and collateral. Nightfall is an AI-native data loss prevention and insider risk management company serving customers from AI innovators to large financial institutions. The company describes itself as an equal-opportunity employer and says hiring decisions are based on merit, qualifications, and business needs. Compensation is determined based on interview performance, experience, specialized skills, and market rate; the recruiter will discuss salary, any applicable bonus, benefits, perks, and stock options during the offer process.

Requirements

Field marketing experience in cybersecurity, ideally in data security, DLP, or an adjacent category, selling to CISOs and security teams.
Experience building a field marketing function or program from the ground up at a startup, ideally a Series A to C company of similar size.
Hands-on experience running major security conferences such as Black Hat and RSA Conference, as well as regional executive events.
A track record of owning sourced pipeline and meetings booked, with event- and channel-level ROI results.
Partner and channel co-marketing experience.
Comfort using Salesforce to build campaigns, track attribution, and produce reports.
Experience using AI tools such as Claude or similar to automate and accelerate work.
Ability to work closely with sellers and drive their participation, follow-up, and completion of event handoffs.

Responsibilities

Build the field marketing foundation, including strategy, an annual calendar, a budget model, and processes for selecting, running, and measuring events.
Own sourced pipeline and meetings booked by setting targets for each program and reporting results against quarterly and annual goals.
Measure event ROI by tracking cost per meeting, cost per opportunity, and pipeline per event in Salesforce, and use the data to guide investment decisions.
Lead Nightfall’s presence at Black Hat and RSA Conference, including booths, sponsorships, pre-event outreach, executive meetings, and follow-up.
Coordinate regional and executive programs, including the Innovate series, dinners, roundtables, and other field events in target regions.
Partner with account executives, sales leaders, and channel partners on account lists, pre-event outreach, and handoffs to turn meetings into opportunities and pipeline.
Use AI tools such as Claude to plan and accelerate event research, outreach, follow-up, and reporting.
Negotiate sponsorships, manage agencies and vendors, and coordinate event staffing, swag, and collateral with the marketing team.