Sr Digital Marketing Specialist

Avant•Maitland, FL

About The Position

The Sr. Digital Marketing Specialist leads complex digital campaign execution and serves as the senior subject matter expert in content, channel optimization, testing, and performance analysis. The role supports healthcare facility growth and healthcare professional (HCP) recruitment by translating approved strategies into integrated campaigns, improving execution standards, mentoring less-experienced team members, and delivering actionable recommendations to internal and external partners. The position develops and executes channel plans across SEO, email, social media, paid media, websites, and content. It leads campaign and content optimization, testing, reporting, and quality standards, while collaborating with internal departments, creative partners, subject matter experts, vendors, and business stakeholders. The role also uses AI tools responsibly in accordance with confidentiality, brand, and governance standards. This is a full-time position with standard business hours Monday through Friday, 8:00 AM to 5:00 PM. Additional time outside these hours may be needed to complete essential job functions. The role operates in a professional office environment and involves extended desk work, routine use of standard office equipment, regular communication, and occasional lifting of office supplies up to 20 pounds. The position has daily access to confidential records and requires strict protection of Avant employee information. HIPAA certification is required and must be obtained and maintained. A Proprietary Information and Non-Conflict Agreement is required. Smoking, vaping, and tobacco use are prohibited on Company premises and in Company-owned vehicles. Candidates receiving a conditional offer may be required to undergo pre-employment drug testing.

Requirements

Bachelor’s degree preferred, or an equivalent combination of education and experience will be considered.
At least 4 years of progressive digital marketing experience, including ownership of integrated campaigns and performance optimization.
Advanced working knowledge of SEO, email, social media, paid media, website content, landing pages, campaign testing, and performance analysis.
Experience with HubSpot or a comparable marketing automation platform, including campaign builds, segmentation, workflows, landing pages, email, and reporting.
Demonstrated ability to lead complex projects, improve execution standards, mentor colleagues, and communicate recommendations to managers and cross-functional partners.
Proficiency in Microsoft 365 and familiarity with digital creative, analytics, project management, and AI-assisted marketing tools.
HIPAA certification and ability to obtain and maintain it.
Ability to maintain strict confidentiality and security of Avant employee information; a Proprietary Information and Non-Conflict Agreement is required.
Ability to perform stationary desk work for extended periods, communicate regularly, and occasionally lift office supplies up to 20 pounds; close vision and ability to adjust focus are required.

Nice To Haves

Bachelor’s degree.
Experience with HubSpot or a comparable marketing automation platform.
Familiarity with digital creative, analytics, project management, and AI-assisted marketing tools.

Responsibilities

Translate approved campaign strategies into channel plans, campaign briefs, audience requirements, testing plans, and execution roadmaps; present insights and recommendations to management and business partners.
Identify and pilot new channel tactics, campaign approaches, and platform capabilities in coordination with the Manager, Digital Marketing, documenting business value, risks, and recommended next steps.
Lead execution and optimization of complex integrated campaigns across paid, owned, and earned channels, coordinating dependencies, quality assurance, launch readiness, and post-campaign learning.
Provide campaign forecasts, spend pacing, resource needs, and performance recommendations to support budget and capacity decisions.
Develop and execute channel plans across SEO, email, social media, paid media, websites, and content in alignment with approved audiences, campaigns, and business objectives.
Lead development, adaptation, and quality review of content for blogs, social media, email, landing pages, and campaign assets, ensuring brand consistency, audience relevance, accessibility, and conversion focus.
Recommend and implement website, landing-page, user-experience, and on-page SEO improvements using performance data, audience behavior, and established digital standards.
Establish reusable campaign templates, checklists, documentation, and execution standards to improve team speed, consistency, and quality.
Analyze campaign, content, website, email, social, and conversion performance; identify patterns and provide actionable recommendations to the Manager, Digital Marketing and relevant stakeholders.
Monitor approved KPIs, diagnose performance gaps, and recommend or implement optimization actions within assigned campaigns and channels.
Partner with leaders to define campaign-level KPIs, measurement plans, reporting requirements, and testing hypotheses for SEO, social media, email, website, and business outcomes.
Lead A/B and multivariate tests, document findings, and translate learnings into repeatable execution improvements.
Mentor less-experienced team members through peer review, knowledge sharing, documented best practices, and hands-on guidance, without direct supervisory authority.
Collaborate with internal departments, creative partners, subject matter experts, and vendors to deliver cohesive content and campaign experiences aligned with brand voice and business goals.
Use AI tools responsibly to accelerate research, drafting, personalization, quality review, analysis, and campaign production while protecting confidential information and following brand and governance standards.
Perform other duties as assigned.