Sr Digital Marketing Specialist

Avant Healthcare Professionals•Maitland, FL

2d•Onsite

About The Position

The Sr. Digital Marketing Specialist leads complex digital campaign execution and serves as a senior subject matter expert in content, channel optimization, testing, and performance analysis. The role supports healthcare facility growth and healthcare professional recruitment by translating approved strategies into integrated campaigns, improving execution standards, mentoring less-experienced team members, and providing actionable recommendations to internal and external partners. The position works with the Marketing team, business partners, internal departments, creative partners, subject matter experts, and vendors to deliver cohesive marketing communications and campaign experiences aligned with brand voice and business objectives. It uses AI tools responsibly to support research, drafting, personalization, quality review, analysis, and campaign production while protecting confidential information and following brand and governance standards. This is a full-time role with standard business hours Monday through Friday, 8:00 AM to 5:00 PM. Additional time outside those hours may be needed. The job operates in a professional office environment, involves extended stationary desk work, regular communication, occasional lifting of office supplies up to 20 pounds, and routine use of standard office equipment. The position has access to confidential records and requires strict confidentiality of Avant employee information. A Proprietary Information and Non-Conflict Agreement is required. HIPAA certification must be obtained and maintained. Smoking, vaping, and tobacco use are prohibited on Company premises. Candidates receiving a conditional offer may be required to undergo pre-employment drug testing.

Requirements

Minimum of 4 years of progressive digital marketing experience, including ownership of integrated campaigns and performance optimization.
Advanced working knowledge of SEO, email, social media, paid media, website content, landing pages, campaign testing, and performance analysis.
Experience with HubSpot or a comparable marketing automation platform, including campaign builds, segmentation, workflows, landing pages, email, and reporting.
Demonstrated ability to lead complex projects, improve execution standards, mentor colleagues, and communicate recommendations to managers and cross-functional partners.
Proficiency in Microsoft 365 and familiarity with digital creative, analytics, project management, and AI-assisted marketing tools.
HIPAA certification and ability to obtain and maintain it.
Ability to maintain strict confidentiality of Avant employee information and secure confidential records.
Ability to meet the role’s physical demands, including extended stationary desk work, regular communication, infrequent lifting of office supplies up to 20 pounds, and close vision with ability to adjust focus.

Nice To Haves

Bachelor’s degree preferred; an equivalent combination of education and experience will be considered.

Responsibilities

Translate approved campaign strategies into channel plans, campaign briefs, audience requirements, testing plans, and execution roadmaps; present insights and recommendations to management and business partners.
Identify and pilot new channel tactics, campaign approaches, and platform capabilities in coordination with the Manager, Digital Marketing, documenting business value, risks, and next steps.
Lead execution and optimization of integrated campaigns across paid, owned, and earned channels, including coordination of dependencies, quality assurance, launch readiness, and post-campaign learning.
Provide campaign forecasts, spend pacing, resource needs, and performance recommendations for budget and capacity decisions.
Develop and execute channel plans across SEO, email, social, paid media, websites, and content in alignment with approved audiences, campaign strategies, and business objectives.
Lead development, adaptation, and quality review of blogs, social media, email, landing pages, and campaign assets, ensuring brand consistency, audience relevance, accessibility, and conversion focus.
Recommend and implement website, landing-page, user-experience, and on-page SEO improvements using performance data, audience behavior, and established digital standards.
Establish reusable campaign templates, checklists, documentation, and execution standards to improve team speed, consistency, and quality.
Analyze campaign, content, website, email, social, and conversion performance; identify patterns and provide actionable recommendations to the Manager, Digital Marketing and stakeholders.
Monitor approved KPIs, diagnose performance gaps, and recommend or implement optimization actions for assigned campaigns and channels.
Partner with leaders to define campaign-level KPIs, measurement plans, reporting requirements, and testing hypotheses for SEO, social media, email, websites, and business outcomes.
Lead A/B and multivariate tests, document findings, and apply learnings to repeatable execution improvements.
Mentor less-experienced team members through peer review, knowledge sharing, documented best practices, and hands-on guidance, without direct supervisory authority.
Collaborate with internal departments, creative partners, subject matter experts, and vendors to deliver cohesive content and campaign experiences aligned with brand voice and business goals.
Use AI tools responsibly for research, drafting, personalization, quality review, analysis, and campaign production while protecting confidential information and following brand and governance standards.
Perform other duties as assigned.