Social Media Manager, UCANZ

Crunchyroll, LLC • Dallas, TX

2d

About The Position

The Social Media Manager, UCANZ, will help lead Crunchyroll’s English-language social media presence and support initiatives spanning announcements, community engagement, priority titles, audience development, and integrated marketing. Reporting to the Senior Manager, Community, UCANZ, the role shapes social strategy and programming, leads cross-functional initiatives, develops audience-first content, and strengthens engagement and community among Crunchyroll fans.

The position uses fan conversation, trends, sentiment, platform behavior, and audience insights to identify opportunities for engagement and inform broader social strategy. A key focus is reaching and growing priority audience segments across UCANZ through platform discovery, community partnerships, and culturally relevant content. The Social Media Manager also helps scale the team through agency and external support by defining needs and scopes, onboarding and briefing partners, establishing workflows, and supporting high-quality delivery.

The role combines social and creative judgment, a community-first mindset, and operational leadership. It involves developing content and engagement strategies, leading agency partners, collaborating across teams, and building processes to execute effectively at scale. Applicants are being considered for Los Angeles or Dallas.

Requirements

• At least 5 years of experience in social media, community, digital marketing, or a related field in entertainment or another fandom-driven brand.
• Experience working with entertainment intellectual property.
• Experience developing social media strategy using creative and editorial judgment across content, programming, community engagement, and campaigns.
• Experience developing organic social strategies to reach and grow distinct audience segments, with an understanding of platform discovery, content distribution, and community engagement.
• Strong understanding of fandom and online communities, including the ability to turn fan conversation, trends, and audience behavior into social opportunities.
• Experience translating brand and business objectives into audience-first social strategies and executions while navigating cross-functional stakeholders.
• Experience working with agencies and external partners, including identifying support needs, developing briefs, onboarding partners, and providing strategic direction.
• Experience using performance insights to make decisions while managing multiple priorities, stakeholders, and approval processes.

Responsibilities

• Shape social programming and the editorial calendar using fan insights, cultural and platform trends, performance, and business priorities.
• Develop audience-first social concepts, campaigns, and platform-native content for Crunchyroll titles, brand, partnerships, and initiatives.
• Develop organic social strategies to reach and grow priority audience segments across UCANZ in support of membership growth objectives.
• Lead community management and engagement strategy, finding ways to participate in fan conversations and build stronger community connections.
• Lead social support for assigned cross-functional initiatives, translating marketing and business objectives into effective social strategies and executions.
• Identify where agency or external partners can provide capacity or specialized expertise across content, community management, publishing, and social operations.
• Oversee operational workflows among Social, agency partners, Brand Management, and licensors, including routing, tracking, documenting, and escalating content approvals.
• Use social performance and audience insights to evaluate effectiveness, identify learnings, and optimize social and community strategies.
• Provide leadership and flexible coverage across social workstreams during major launches, tentpoles, high-volume periods, and shifting team priorities.

Benefits

• Compensation package including salary and annual performance bonus earning potential.
• Flexible time off policies.
• Medical, dental, vision, short-term disability, long-term disability, and life insurance.
• Health Savings Account program.
• Health care and dependent care Flexible Spending Accounts.
• 401(k) plan with employer match.
• Employer-paid commuter benefit.
• Support program for new parents.
• Pet insurance; some offices are pet friendly.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed