Social Media Manager, UCANZ
About The Position
Crunchyroll is seeking a strategic, creative, and adaptable Social Media Manager to help lead its English-language UCANZ social media presence and support initiatives across announcements, community engagement, priority titles, audience development, and integrated marketing. The role reports to the Senior Manager, Community, UCANZ. Applicants are being considered for Los Angeles or Dallas. The manager will shape social strategy and programming, lead cross-functional initiatives, develop audience-first content, and strengthen engagement and community among Crunchyroll fans. The role uses fan conversation, trends, sentiment, platform behavior, and audience insights to find opportunities for meaningful engagement and to reach and grow priority audience segments across UCANZ. The manager will also help scale the team through agency and external support by identifying capacity or expertise needs, defining scopes, onboarding and briefing partners, establishing workflows, and ensuring partners deliver high-quality work. The position combines social and creative instincts, a community-first mindset, and operational leadership to translate audience insights and business priorities into effective social programs and content.
Requirements
- 5+ years of experience in social media, community, digital marketing, or a related field in entertainment or another fandom-driven brand.
- Experience working with entertainment intellectual properties.
- Experience developing social media strategy with strong creative and editorial instincts across content, programming, community engagement, and campaigns.
- Experience developing organic social strategies to reach and grow distinct audience segments, with an understanding of platform discovery, content distribution, and community engagement.
- Strong understanding of fandom and online communities, and ability to turn fan conversation, trends, and audience behavior into engaging social opportunities.
- Experience translating broader brand and business objectives into audience-first social strategies and executions while navigating cross-functional stakeholders.
- Experience working with agencies and external partners, including identifying support needs, developing briefs, onboarding partners, and providing strategic direction.
- Experience using performance insights to make decisions while managing multiple priorities, stakeholders, and approval processes.
Responsibilities
- Shape social programming and the editorial calendar using fan insights, cultural and platform trends, performance, and business priorities.
- Develop audience-first social concepts, campaigns, and platform-native content that bring Crunchyroll titles, brand, partnerships, and initiatives to life.
- Develop organic social strategies to reach and grow priority audience segments across UCANZ in support of membership growth objectives.
- Lead community management and engagement strategy, identifying opportunities to participate in fan conversations, deepen engagement, and strengthen community connections.
- Lead social support for assigned cross-functional initiatives, translating marketing and business objectives into social strategies and executions.
- Identify where agencies or external partners can provide capacity or specialized expertise in content, community management, publishing, and social operations.
- Oversee workflows across Social, agency partners, Brand Management, and licensors, ensuring content approvals are routed, tracked, documented, and escalated efficiently.
- Use social performance and audience insights to evaluate effectiveness, identify learnings, and optimize social and community strategies.
- Provide leadership and flexible coverage across social workstreams during major launches, tentpoles, high-volume periods, and changing team priorities.
Benefits
- Compensation package including salary and potential performance bonus paid annually.
- Flexible time off policies.
- Medical, dental, vision, short-term disability, long-term disability, and life insurance.
- Health Savings Account program.
- Health care and dependent care Flexible Spending Accounts.
- 401(k) plan with employer match.
- Employer-paid commuter benefit.
- Support program for new parents.
- Pet insurance; some offices are pet friendly.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
