Social Media Manager | RDG

Riviera Dining Group•Miami, FL

About The Position

Riviera Dining Group is seeking a creative, visually driven, and highly organized Social Media Manager to oversee social media execution across its hospitality brands. The role calls for knowledge of social media, nightlife culture, luxury hospitality, and visual storytelling, along with the ability to capture compelling content and translate live experiences into engaging digital narratives. The Social Media Manager manages online communities, captures on-site content, helps curate photoshoots and video shoots, and collaborates with internal teams to communicate and promote events, offerings, and activations across social platforms. The role also requires strong communication and critical thinking, proactive identification of improvement opportunities, and the ability to propose strategies and solutions that support business objectives. Responsibilities span community management, event coverage and content creation, shoot planning, content calendars and promotion, short-form editing, strategic development, and performance reporting. The position requires flexible hours, including evenings, weekends, holidays, and peak event periods as needed.

Requirements

3–5 years of professional social media management experience; hospitality, nightlife, luxury lifestyle, or entertainment experience is preferred.
Strong understanding of Instagram, including Stories, Reels, short-form video, and algorithm best practices.
Familiarity with nightlife culture, events, and the hospitality landscape.
Proficiency with scheduling platforms and content calendars, including accurate and timely publishing.
Ability to manage competing priorities, consistently meet deadlines, and deliver high-quality work within established timelines.
A strong visual eye and understanding of aesthetics, composition, lighting, and storytelling.
Ability to capture high-quality content using an iPhone and a professional camera, including in dynamic, fast-paced, and low-light environments.
Proficiency in Adobe Premiere Pro and familiarity with editing and creative tools such as CapCut and Canva.
Experience curating photoshoots and video shoots, developing creative concepts, and translating brand direction into visual content.
Excellent communication and critical thinking skills, including the ability to articulate ideas, collaborate across teams, and exercise sound judgment.
A proactive, solutions-oriented approach and ability to develop strategic proposals and actionable improvements that support business goals.
Strong project coordination skills and ability to align promotional efforts across teams and priorities.
Excellent writing skills and ability to adapt to different brand voices.
Strong organization, attention to detail, and ability to manage multiple priorities and deadlines.
Ability to thrive in a fast-paced, high-pressure environment, adapt to last-minute changes, and maintain high work standards.
Resourcefulness and ability to work independently while collaborating with a larger team.
Ability to work flexible hours, including evenings, weekends, holidays, and peak event periods, as required.

Nice To Haves

Experience in hospitality, nightlife, luxury lifestyle, or entertainment.
Familiarity with social media scheduling, analytics, and community management platforms.
A portfolio or examples of previous social media content, video edits, and event coverage are strongly encouraged.

Responsibilities

Manage daily community engagement across assigned brand accounts, including responding to direct messages, comments, tags, and guest inquiries in a timely and professional manner.
Maintain each brand’s tone of voice, visual identity, and digital presence.
Engage with influencers, DJs, tastemakers, industry professionals, and relevant local communities to build brand awareness and online engagement.
Monitor social media activity and trends, and participate in timely conversations that align with each brand.
Attend on-site events and activations to capture and publish real-time social content and live updates.
Capture high-quality photo and video content using phones and professional cameras, applying sound framing, lighting, composition, and movement.
Identify moments and experiences suited to Instagram Stories, Reels, and other social-first content.
Collaborate on the ideation, planning, and execution of photoshoots and video shoots; develop concepts, mood boards, visual references, shot lists, and content direction.
Coordinate shoot requirements and review captured assets with the creative team to select content for social media use.
Manage the development and execution of social media content calendars, scheduling posts accurately and on time.
Coordinate with design, video, and project management teams to promote events, activations, collaborations, announcements, campaigns, and other initiatives.
Align promotional messaging and creative assets across relevant platforms and communicate upcoming promotional priorities and content needs.
Plan content, research trends, write captions, and maintain an organized, accessible content library and up-to-date calendars.
Edit short-form video for Instagram Reels and other platforms using Adobe Premiere Pro, CapCut, and other relevant tools.
Select footage, edit sequences, incorporate transitions, and adapt content to platform-specific formats while maintaining quality and brand identity.
Collaborate with videographers, photographers, and designers to refine and deliver polished, on-brand assets.
Identify opportunities to improve social media performance, engagement, visibility, and digital presence; develop and communicate actionable proposals.
Assess challenges and opportunities, recommend approaches to strategy and execution, and follow through on approved initiatives.
Collaborate with internal teams on event promotion, brand partnerships, audience growth, and guest engagement opportunities.
Stay informed about industry trends, competitor activity, nightlife culture, music trends, and relevant events.
Monitor engagement, reach, views, and audience growth; identify high-performing formats and opportunities to improve results.
Contribute insights to monthly social media reporting and future content strategies, and evaluate event promotion and campaign performance.
Adapt content and communication for different audiences, including members, prospective members, candidates, and employees, while exercising discretion.