Social Media Growth Manager

NVE Pharmaceuticals•Green Township, NJ

3d•Onsite

About The Position

Stacker 2, part of NVE Pharmaceuticals, is hiring a hands-on social media and digital growth marketer to own social channels, including TikTok, TikTok Shop, and Instagram, from content idea through sale. The role focuses on creating videos audiences want to watch, turning creative into effective ads, and building a measurable path from social discovery to purchase. Success is measured by sales growth and customer acquisition, not simply follower growth. The manager owns social content strategy and execution, TikTok Shop growth, paid TikTok and Meta campaigns, and performance measurement. They use platform and e-commerce analytics to assess results, report learnings weekly, engage the community, respond to trends, and ensure content is on-brand, accurate, and compliant with platform and product-advertising rules.

Requirements

3+ years driving social media and e-commerce results for a consumer brand, with evidence of sales impact as well as audience growth.
Direct, hands-on experience managing TikTok Ads Manager and Meta Ads Manager campaigns, not just creating posts for them.
Practical TikTok Shop experience, including shoppable content, Shop performance reporting, and creator or affiliate programs.
Strong short-form video production, editing, storytelling, conversion-focused copywriting, and a sharp feel for TikTok and Instagram culture.
Comfort interpreting ad, Shop, and website data, testing creative quickly, and taking ownership of results from strategy through execution.

Nice To Haves

Experience with Google Ads, Google Analytics 4 (GA4), Shopify, UTM and conversion tracking, and broader digital marketing or e-commerce campaign experience.

Responsibilities

Own the TikTok and Instagram content strategy and calendar; concept, shoot, edit, publish, and optimize Reels, TikToks, Stories, and shoppable content.
Create strong hooks, product storytelling, trend-based content, and creator-style videos designed to generate clicks, add-to-carts, and purchases.
Grow TikTok Shop sales through shoppable content, product launches, creator and affiliate partnerships, and coordinated promotions.
Plan, launch, and optimize TikTok Ads and Meta campaigns, including creative tests, audience targeting, retargeting, and budget performance.
Use TikTok Shop, ad-platform reports, Shopify, and analytics to track sales, conversion rate, cost per acquisition, and return on ad spend; report learnings weekly.
Engage the community, respond quickly to trends, and keep content on-brand, accurate, and compliant with platform and product-advertising rules.