Senior Social Media Content Innovation Specialist

Gallo • Dallas, TX

1d • Hybrid

About The Position

The Senior Social Media Content Specialist serves as the primary social media owner for the Whiny Wines brand, shaping its presence across Instagram, TikTok, LinkedIn, and other active and emerging platforms. The role turns brand objectives, audience insights, trends, and performance data into social-first content intended to build relevance, engagement, and brand growth.

The position owns the content journey from strategy through execution. This includes developing content calendars, creating platform-native concepts, writing copy and scripts, filming and editing video, publishing content, and engaging with communities. The specialist captures content at events, identifies cultural opportunities, and refines content based on performance, combining creative judgment with data-informed decisions.

The role also serves as a social media thought partner to Brand, Creative, PR, Compliance, analysts, agencies, creators, and other partners. It helps establish best practices for social tone of voice and brand expression, monitors trends and consumer sentiment, and turns insights into action. The position is hybrid and must be based in Dallas, Texas, with four days per week onsite, or Modesto, California, with three days per week onsite. Travel of up to 40% is required, along with travel to company offices, sites, or meeting locations for business needs up to 5% of the time.

Requirements

• Bachelor’s degree plus four years of social media marketing, content strategy, content marketing, and/or digital marketing experience with increasing responsibility; or a bachelor’s degree plus three years of Gallo digital marketing, sales, marketing, advertising, public relations, or account management experience with increasing responsibility and two years of social media marketing, content marketing, content strategy, and/or digital marketing experience.
• Experience growing and engaging social media audiences.
• Experience creating content in a marketing setting.
• Experience with UGC, EGC, or CGC, including filming, editing, and appearing on camera.
• Experience with video editing platforms such as CapCut, Edits, Canva, InShot, and Adobe Premiere Pro.
• Experience with social media metrics and monitoring tools, such as Emplifi or Sprout Social.
• Creative and innovative thinking, including strong concepting and copywriting skills.
• Excellent written and verbal communication skills.
• Knowledge and strong understanding of social media channels.
• Strong strategic, analytical, and organizational skills.
• Ability to work independently and effectively in a collaborative team environment.
• Effective time management skills and the ability to manage multiple projects and deadlines with creativity, organization, and attention to detail.
• Willingness and ability to travel up to 40% of the time to conduct job duties.
• Ability to work in the office a minimum of three days per week.
• Willingness to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
• Must be 18 years or older.
• Must be able and willing to be based in Dallas, Texas, or Modesto, California, and live within commuting distance.
• Must provide a content-creation portfolio during the interview process with relevant work across social media platforms.

Nice To Haves

• End-to-end ownership of brand Instagram and TikTok accounts, supported by a portfolio of original social video, hands-on publishing and community work, and examples of decisions informed by results.
• Four years of content creation experience in social media.
• Experience managing a brand’s LinkedIn page and adapting its voice and content for professional audiences while maintaining consistent brand expression across other social channels.
• Experience creating original and repurposed content.
• Experience setting up and analyzing social media and other digital analytics.
• Experience with other owned digital channels and understanding the role of digital paid media.

Responsibilities

• Own social media for the Whiny Wines brand across Instagram, TikTok, LinkedIn, and other active and emerging platforms.
• Translate brand objectives, audience insights, trends, and performance data into social-first content that supports relevance, engagement, and brand growth.
• Own content from strategy through execution, including developing content calendars and platform-native concepts.
• Write copy and scripts, film and edit video, publish content, and engage with social media communities.
• Capture content at events and identify timely cultural opportunities for the brand.
• Refine social content based on performance and data-informed insights.
• Collaborate with Brand, Creative, PR, Compliance, analysts, agencies, creators, and other partners.
• Help establish best practices for social tone of voice and brand expression.
• Monitor social media trends and consumer sentiment and translate insights into action.
• Stay current on trends and successful content across social platforms.

Benefits

• Medical coverage
• Dental coverage
• 401(k) plans
• Profit sharing
• Pet insurance
• Company holidays
• Access to an employee wine shop
• The position may be eligible for bonuses or incentive plans, as applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Senior