Social Media Content Specialist

Keiser University • West Palm Beach, FL

1d

About The Position

The Social Media Content Specialist executes a comprehensive recruitment social media strategy focused on recruitment, retention, and revenue generation. The role increases student engagement by delivering relevant content and growing followership, using Generation Z-driven social media content and channels to advance the communication and recruitment marketing objectives of KU Flagship. The primary target demographic is current and prospective students ages 14–24.

The Specialist is responsible for KU Flagship’s social media revenue-generation efforts, working with programs and constituencies to develop and execute goal-driven strategies. Quantitative results are assessed through established metrics and analytics, with the goal of increasing engagement and interest among current and prospective students and supporting student enrollment and graduation.

Working as a Flagship and University Ambassador, the Specialist collaborates with faculty, staff, administrators, interns, students, and campus groups to support the university brand and standards and promote best practices in social media recruitment. The position reports to the Vice President of Enrollment Management.

Requirements

• Bachelor’s degree in English, marketing, digital communications, public relations, journalism, or a related field, with 5 or more years of progressively responsible experience in marketing and communications or digital platform lead generation; at least 3 recent years must involve social media content, higher education, and/or recruitment experience. An equivalent combination of education, training, and experience is acceptable.
• Demonstrated passion for social media and innovative, creative recruitment marketing strategy and solutions.
• Demonstrated strong interest in content marketing tactics and strategy.
• Good knowledge of social media listening tools and a refined sense of voice, tone, and diplomacy.
• Expertise managing multiple social media platforms, including Snapchat, Facebook, Twitter, and Instagram.
• Proven ability to manage complexity and deliver results in a complex organization.
• Proficiency with Microsoft Office tools, such as PowerPoint, Word, and Excel.
• Strong interpersonal and communication skills, with good judgment in identifying issues and recommending solutions.
• Ability to lead and work independently and collaboratively across organizational lines.
• Experience partnering with internal constituencies and collaborating on communications and social media marketing strategies.
• Strong organizational skills and attention to detail.
• Ability to work a flexible schedule, including evenings, nights, weekends, and holidays as needed.
• Demonstrated commitment to working in a diverse environment and interacting openly with people from different backgrounds.

Nice To Haves

• A proven track record of developing a sophisticated, strategic approach to social media recruitment marketing where no such foundation previously existed.
• A combination of marketing communications experience in higher education and the private sector.
• Experience working with current and trending social media platforms.

Responsibilities

• Own and drive KU social media properties, content, and editorial calendar, coordinating with the team and campus for content, video, testimonials, and other materials.
• Develop, refine, and execute the strategy, tactics, project management, analysis, policies, documentation, and reporting for Keiser University Flagship Campuses’ social media recruitment and retention initiatives.
• Create and collaborate on social media content that sparks discussion, grows audiences, and drives engagement.
• Explore new ways to engage audiences and identify social channels that can reach target audiences and strengthen the university’s position among peers and Generation Z.
• Advise, consult with, and train campus teams and partners—including admissions, financial aid, faculty, student services, and athletics—on using social media platforms to support recruitment and retention goals.
• Evaluate paid and promoted social media strategies and develop plans to improve effectiveness across domestic channels and global initiatives.
• Investigate and advise on social media opportunities, tools, and training that could optimize recruitment and retention goals.
• Provide live social media coverage of major events, including orientation, tournaments, competitions, academic projects such as study abroad, commencement, and convocation.
• Recruit, hire, train, monitor, and manage student interns and/or volunteers who assist with event coverage, content sourcing, blogs, and production.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior