Senior Program Manager, Growth Marketing & Conversion

MDVIP•Boca Raton, FL

17d

About The Position

MDVIP is seeking a Senior Program Manager to own the lead-to-sale conversion funnel, from marketing-qualified lead through paid annual membership enrollment. The individual-contributor role sits at the intersection of marketing and sales and is accountable for improving enrollment conversion across all acquisition channels, including organic, paid, local, and referral. The role guides cross-functional initiatives involving Marketing, Sales, CRO, Product, Analytics, Sales Operations, and Physician Product teams, with a focus on improving how the membership value proposition is communicated and how leads progress through the enrollment journey. The position manages a roadmap of lead-to-sale initiatives, identifies friction across website experiences, sales processes, and team handoffs, and coordinates experiments and improvements. It partners with Organic Growth, paid acquisition, Membership Sales, and Lifecycle Marketing/CRM teams on lead capture and quality, messaging, contact-center handoffs, follow-up cadence, and lead nurturing through calls, email, and SMS. The role tracks and reports channel-level sales KPIs, maintains pipeline records, influences CRM workflows, and uses marketing analytics to forecast membership sales and report progress to marketing and executive leadership. MDVIP is a national personalized healthcare organization serving more than 425,000 members through a network of over 1,400 concierge primary care physicians. Its program emphasizes preventive medicine, comprehensive screenings, advanced diagnostics, and individualized wellness plans. The company describes itself as a Great Place to Work and highlights a collaborative, inclusive culture and the opportunity to help build a new team and program.

Requirements

3–5+ years of experience in growth marketing, demand generation, or conversion rate optimization, including at least 3 years focused specifically on lead-to-sale or lead-to-revenue funnel ownership.
Demonstrated success managing initiatives across multiple acquisition channels, such as organic, paid, local, and referral.
Proven track record improving lead-to-sale or lead-to-close conversion in a business with a defined sales team or contact-center handoff.
Excellent written and verbal communication skills, including the ability to evaluate value-add options, prioritize work, and communicate sales impact across and up the organization.
Strong analytical skills and comfort building and interpreting funnel and conversion reports.
Proficiency in Microsoft Office, with advanced Excel and PowerPoint skills.
Experience with marketing automation platforms such as Marketo and analytics tools such as GA4 and Looker Studio.
Ability to manage cross-functional stakeholders and structured program workstreams without formal authority.

Nice To Haves

Experience in healthcare, medical membership, concierge medicine, subscription, or similar high-consideration or high-ticket subscription sales environments.
Hands-on experience with Salesforce and/or Marketo or comparable CRM and marketing automation platforms, particularly lead status, stage progression, lead scoring, and funnel reporting.
Experience interpreting A/B tests involving offers, pricing, or messaging.
Experience using AI tools such as ChatGPT or Claude to accelerate CRM experiment ideation, develop testable hypotheses, and identify gaps in the lead-to-sale journey.

Responsibilities

Own the lead-to-sale conversion funnel from marketing-qualified lead through paid membership enrollment across all acquisition channels.
Improve lead-to-enrolled-member conversion rates for leads landing on the website.
Identify friction in the lead-to-enrollment journey across the website, sales process, and handoffs, and drive cross-functional initiatives to address it.
Manage a cross-functional roadmap by defining scope, aligning priorities, and executing measured experiments to improve communication of the membership value proposition and conversion across touchpoints.
Partner with Organic Growth and paid acquisition teams to align lead capture, lead quality, on-site messaging, and page experience with conversion goals.
Partner with Membership Sales leadership on value-proposition messaging, website-to-contact-center handoffs, follow-up cadence, and contact journey mapping.
Collaborate with Lifecycle Marketing/CRM to define customer journeys and optimize lead-nurture outreach through calls, email, and SMS within target response-time and follow-up windows.
Track and report sales-rate KPIs by channel, including lead response time, conversion rate, sales cycle length, and revenue per lead, and maintain accurate pipeline records.
Influence CRM workflows related to lead status, stage progression, and reporting.
Use Marketing Analytics tools to forecast weekly, monthly, and quarterly membership sales and report against targets to marketing and executive leadership.
Build alignment and drive cross-functional work without formal authority, maintaining clear milestones, owners, status reporting, and documentation.

Benefits

Competitive base salary complemented by performance-based incentives.
Medical and prescription drug coverage.
Dental coverage.
Vision coverage.
Flexible Spending Account.
Health Savings Account.
Dependent Care Flexible Spending Account.
Basic and Supplemental Life Insurance and Accidental Death and Dismemberment coverage.
Disability Income Protection Plan.
Employee Assistance Program.
401(k) retirement program.
Vacation, paid holidays, and personal time.
Paid sick and family and medical leave time as required by law.