Program Manager, Marketing & Growth
About The Position
The Program Manager, Marketing & Growth develops and executes marketing initiatives to increase awareness, engagement, recruitment, participation, and growth across the Institute for Healthcare Quality, Safety & Efficiency. Serving as the Institute’s lead marketing strategist and marketing technology expert, the role oversees campaign development, audience growth, marketing automation, customer acquisition, digital promotion, social media, and performance analytics. The position translates organizational priorities and communications content into measurable marketing outcomes that support program growth, brand awareness, and strategic objectives. The role develops annual marketing plans and recruitment and promotional strategies; manages multi-channel campaigns and customer pipelines; administers marketing platforms, automation tools, email systems, databases, and engagement systems; manages social media and digital advertising; and measures campaign performance through dashboards and reports. It collaborates with the Communications, Brand & Design Program Manager, program managers, and Institute leadership to align marketing work with organizational priorities and support special initiatives and institutional growth opportunities. The position is hybrid, with three days per week on campus and additional in-person attendance as needed for meetings. Applicants must be legally authorized to work in the United States without current or future visa sponsorship. A background investigation is conducted for prospective employees.
Requirements
- Bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution; a combination of education and related technical, military, or paraprofessional experience may substitute on a year-for-year basis.
- At least four years of experience working in communications, public relations, social media, or marketing.
- Well-developed professional skills in program planning, management, and data-driven decision-making.
- Ability to establish and maintain effective working relationships with faculty, staff, fellows, residents, students, alumni, administrative personnel, outside organizations, and the public.
- Ability to independently manage and respond to customer needs and requests professionally and in a timely manner.
- Ability to work independently and as part of a team in a fast-paced environment.
- Legally authorized to work in the United States without requiring sponsorship.
Nice To Haves
- Professional experience in marketing, digital marketing, demand generation, audience development, or related fields.
- Experience with a CRM system, marketing automation, and email marketing platforms, specifically Salesforce and Marketing Cloud.
- Experience managing business social media accounts, including LinkedIn Ads.
- Experience developing and executing integrated marketing campaigns.
- Experience with analytics, reporting, and performance optimization.
- Experience in healthcare, higher education, nonprofit, or professional association environments.
- Basic graphic design skills and experience working in Canva.
Responsibilities
- Develop and implement annual marketing plans that support organizational and programmatic goals.
- Design recruitment and promotional strategies for educational programs, conferences, consulting services, and strategic initiatives.
- Identify opportunities to increase awareness, participation, and customer engagement.
- Conduct market research and competitive analysis to inform growth strategies.
- Develop and manage multi-channel marketing campaigns and customer pipelines.
- Lead promotion of educational programs, conferences, workshops, and organizational initiatives.
- Create audience-specific campaign strategies across email, social media, web, and other digital platforms.
- Coordinate campaign schedules, timelines, and execution.
- Serve as primary administrator for marketing platforms, marketing automation tools, and email systems.
- Develop audience segmentation strategies and customer journey workflows.
- Maintain marketing databases and customer engagement systems.
- Manage Institute social media, including post creation, strategy, scheduling, and performance monitoring, aligned with content developed by the Communications, Brand & Design Program Manager.
- Oversee digital advertising and audience development efforts.
- Develop dashboards and reports that measure marketing effectiveness.
- Monitor campaign performance, engagement, conversion rates, and audience growth; use analytics to recommend improvements and optimization strategies.
- Communicate marketing performance to leadership and program teams.
- Partner with the Communications, Brand & Design Program Manager to transform content into effective marketing campaigns.
- Collaborate with program managers and Institute leadership to align marketing efforts with organizational priorities.
- Support special initiatives and institutional growth opportunities.
Benefits
- Medical insurance with multiple plan options.
- Dental insurance with multiple plan options.
- Disability insurance.
- Life insurance.
- Vision insurance.
- Retirement 401(a) plan with an employer contribution of 10% of gross pay.
- Paid time off accruals.
- 22 vacation days per year, with a maximum accrual of 352 hours.
- 15 sick days per year, with unlimited maximum accrual.
- 15 holidays per year.
- Tuition benefit available on all CU campuses.
- Reduced-rate RTD bus and light rail service through the ECO Pass.
- Additional perks and programs through CU Advantage.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
