About The Position

The Growth Marketing Manager will help build and manage a modern digital growth engine for enterprise lead generation and pipeline. The role spans paid search, paid social, display, automated outbound, and organic channels, and includes end-to-end campaign execution, experimentation, performance analysis, and budget planning. The manager will explore AI tools to improve media buying, creative generation, and UX personalization, and work with Design, Content, Operations, and Sales to support effective messaging and lead hand-offs. The role partners with the Director of Demand Generation on spend forecasting and growth modeling.

Requirements

  • At least 4 years of experience owning multichannel digital acquisition programs at a B2B SaaS or digital-first enterprise.
  • Demonstrated success building and scaling SEM, SEO, and paid social programs that materially increase pipeline and revenue.
  • Proficiency with Google Ads, LinkedIn Ads, Google Analytics/GA4, Search Console, and CMS/A-B testing tools.
  • Hands-on experience using AI/ML-powered tools for media management, creative iteration, or conversion-rate optimization.
  • Advanced Excel or Sheets skills and the ability to translate large datasets into clear recommendations for stakeholders.
  • Strong understanding of B2B funnel metrics (MQL→SAO→SQO) and attribution modeling.
  • Proactive communication, curiosity, independence, and ability to thrive in a fast-paced environment.

Responsibilities

  • Execute and manage a multichannel digital growth engine across paid search, paid social, display, automated outbound, and organic channels.
  • Lead campaign execution from ad creation and landing-page optimization through conversion testing and budget management to maximize ROAS.
  • Develop and run a test-and-learn roadmap using A/B testing, multivariate testing, and AI-assisted experimentation.
  • Evaluate and deploy AI tools for media buying, creative generation, and UX personalization.
  • Maintain a dashboard of KPIs, including MQLs, SAOs, and revenue, and provide weekly actionable performance insights.
  • Collaborate with Design, Content, Operations, and Sales to ensure message-to-market fit and smooth lead hand-offs.
  • Partner with the Director of Demand Generation to forecast spending scenarios and model growth potential while maintaining efficiency.

Benefits

  • Competitive salary and benefits package.
  • Opportunity for professional growth in a fast-paced startup environment.
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