Growth Marketing Manager

OpenGov•Chicago, IL

1d•$110,000 - $140,000

About The Position

OpenGov is hiring a Growth Marketing Manager to own the go-to-market lifecycle for products, features, and campaigns. The role combines strategy and hands-on execution to develop positioning and messaging, create integrated demand generation programs and enablement materials, lead launches, and measure impact. The manager will use storytelling and data to drive pipeline and establish OpenGov as a leader in AI and ERP solutions for state and local governments. This role partners with colleagues across marketing, including design, brand, and operations, and owns outcomes end to end. It involves developing GTM strategy, creating content, launching campaigns, and continuously optimizing results. The position also supports cross-functional readiness and product adoption across sales, customer success, and support teams.

Requirements

At least 8 years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments.
Proven experience developing and executing multichannel campaigns that generated measurable pipeline results.
Strong writing and editing skills, with examples of campaign copy, content, or messaging that produced results.
Experience or demonstrated ability in product positioning, GTM strategy, launches, or messaging development.
Hands-on proficiency with Marketo, Salesforce, and marketing automation.
Comfort with analytics and translating data into insights.
Ability to use AI tools regularly to support content creation, analysis, and decision-making.
Ability to synthesize customer insights, competitive intelligence, and market trends into clear narratives.
Ability to own work from strategy through execution across campaigns, content, and launches.
Collaborative and adaptable approach to cross-functional work, rapid iteration, and ambiguity.
Ability to measure, learn, and optimize based on results.

Nice To Haves

Experience in or passion for public sector, government, or B2G marketing.
Hands-on experience with ABM tools, Guru, Aha, or Pendo.
Background in win/loss analysis, competitive intelligence, or voice-of-customer research.
Experience launching products or features end to end.

Responsibilities

Build and launch integrated multichannel campaigns across email, paid media, webinars, social, events, and content syndication to drive qualified pipeline.
Track, report on, and optimize campaign performance.
Create marketing content such as emails, landing pages, ads, ebooks, customer stories, and blogs, using AI tools to scale production and test variations.
Develop GTM messaging and positioning using customer insights, Gong calls, sales feedback, and competitive intelligence.
Create talk tracks, enablement decks, and messaging guides that translate complex capabilities into clear value statements.
Define market segmentation, personas, and ideal customer profile insights to inform targeting and messaging.
Support account-based marketing campaigns and nurture strategies using Marketo and Salesforce.
Monitor government, market, industry, and competitive trends to identify opportunities and inform GTM decisions.
Lead end-to-end launch plans for new products and features, including objectives, audience, messaging, tactics, timelines, and success metrics.
Develop enablement materials, including pitch decks, one-pagers, battlecards, and FAQs, for sales, customer success, and support teams.
Coordinate internal communications, customer announcements, and field readiness to support product adoption.
Measure campaign performance, including pipeline contribution, engagement, conversion metrics, and ROI.
Analyze campaign results and turn findings into optimization recommendations.