Growth Marketing Manager

Salted•Los Angeles, CA

2d•$130,000 - $185,000

About The Position

At Salted, the Growth Marketing Manager manages the company’s growth engine, considering top-line sales and bottom-line profitability across its portfolio of brands, with a focus on moonbowls. Reporting directly to the CEO, this role spans marketplace management, direct-to-consumer funnel optimization, retention marketing, and strategic growth opportunities. The manager collaborates across Brand, Operations, and Culinary teams and adapts as Salted scales from 40+ to 100+ locations. The role includes improving performance on third-party delivery marketplaces, optimizing brand websites and customer funnels, building retention campaigns, analyzing customer and channel performance, advising on market and menu expansion, and developing growth playbooks that can be applied across Salted’s brands. It also focuses on the customer experience at Salted-operated locations and on using catering to acquire valuable long-term customers.

Requirements

3–5+ years of hands-on growth experience in DTC, food-tech, delivery platform marketing, or e-commerce.
Data-driven approach and focus on customer frequency, net margins, and net payouts rather than only top-line metrics.
Comfort using AI to solve problems and accelerate work while maintaining accuracy and authenticity.
Hands-on experience with web analytics tools, A/B testing platforms, and lifecycle marketing platforms.
Ability to move between strategic growth planning and hands-on day-to-day optimization.
Ability to collaborate effectively with stakeholders across departments.

Nice To Haves

Based in Los Angeles; this is preferred but not required.

Responsibilities

Design and execute multivariate tests across DoorDash, Uber Eats, and Grubhub, optimizing store presentation, menu architecture, photos, promotions, and ad placement to improve conversion, order frequency, and net profitability.
Own and optimize conversion funnels across brand websites, primarily moonbowls, and run ongoing A/B tests on landing pages, checkout flows, and user experience to improve conversion rates and average order value.
Partner with the Head of Brand Marketing to build, test, and scale automated email and SMS campaigns focused on retention, customer lifetime value, repeat order frequency, and win-backs.
Develop a holistic funnel strategy that treats digital ads, physical storefronts, and packaging as parts of a unified growth engine.
Analyze channel performance, customer cohorts, menu conversion metrics, and promotional margins; identify trends and funnel leaks and translate findings into growth initiatives.
Collaborate with Culinary and Operations teams to advise on market opportunities and menu expansion based on consumer demand and performance data.
Develop growth playbooks for moonbowls and apply successful frameworks across Salted’s portfolio of brands.
Work cross-functionally to improve the customer experience and growth potential at Salted-operated storefronts, including pickup, in-store branding, and hospitality touchpoints, to encourage repeat first-party digital orders.
Collaborate with Business Development to test catering campaigns that convert corporate and group catering clients into loyal customer accounts.