Senior Manager, Practice Growth Marketing

MDVIP•Boca Raton, FL

33d

About The Position

MDVIP is seeking a Senior Manager, Practice Growth Marketing to own the design, execution, and optimization of integrated growth strategies for affiliated physician practices. The role acts as a strategic growth partner to physicians, evaluating operational readiness, local market dynamics, brand presence, and community opportunities to support patient acquisition and sustainable practice growth. The position combines brand, field, and integrated marketing expertise with program management, cross-functional collaboration, budget ownership, hands-on execution, and performance analysis. The Senior Manager manages multiple concurrent initiatives and adapts strategies to each practice and local market.

Requirements

Bachelor’s degree or equivalent.
Seven years of experience in integrated, brand, field, or growth marketing roles.
Experience managing complex, concurrent programs with multiple dependencies and stakeholders.
Demonstrated ownership of budgets, tracking, reporting, and post-campaign analysis.
Ability to collaborate with and influence diverse stakeholders without direct authority.
Strong organization and attention to detail, including budget management, tracking, reporting, and execution accuracy.
Analytical mindset and ability to use data and insights to inform decisions, measure outcomes, and optimize performance.
Ability to adapt plans in response to changing market conditions or priorities.
Clear, confident communication skills, including the ability to engage senior stakeholders and physicians.

Nice To Haves

Experience in regulated or highly compliance-driven environments, such as healthcare or financial services.
Exposure to physician practice operations, primary care, or healthcare services.
Experience with local or field marketing, community-based marketing, and market-specific growth strategies.
Experience using AI-enabled marketing tools to improve productivity, planning, or performance analysis.

Responsibilities

Build, execute, and manage market-specific growth plans for new and existing MDVIP-affiliated practices, tailoring strategies to each physician and local market.
Serve as a primary growth consultant to assigned practices by assessing strengths, weaknesses, local presence, messaging alignment, and operational readiness before and during marketing activation.
Design and lead integrated, multi-channel growth initiatives using paid, organic, field, community-based, partnership-driven, and traditional marketing tactics.
Identify and activate non-traditional growth opportunities, including community partnerships, local events, speaking engagements, referral networks, and organic storytelling, while complying with healthcare marketing and solicitation guidelines.
Own budget planning, tracking, pacing, and reporting, and maintain accurate campaign and financial trackers.
Partner with marketing, operations, analytics, regional teams, compliance, and external vendors to support seamless execution and alignment with business objectives.
Analyze performance data, prepare post-campaign retrospectives, and turn insights into actionable recommendations and ongoing optimization.

Benefits

Medical and prescription drug coverage
Dental coverage
Vision coverage
Flexible Spending Account
Health Savings Account
Dependent Care Flexible Spending Account
Basic and supplemental life insurance
Accidental Death and Dismemberment coverage
Disability Income Protection Plan
Employee Assistance Program
401(k) retirement program
Vacation
Paid holidays and personal time
Paid sick and family and medical leave time as required by law
Annual incentive compensation programs, subject to eligibility requirements and applicable performance factors
Ongoing training and leadership development programs