Senior Manager, Growth Marketing Strategy & Operations
About The Position
The Senior Manager, Strategy & Operations is accountable for the business performance of Factor US’s Paid portfolio, including conversions, customer acquisition cost (CAC), and return on investment (ROI), and for the operating rhythm behind it, including forecasting, executive reviews, and the testing roadmap. The role works with Global paid media channel owners and Finance to identify performance gaps, translate them into channel-level actions, maintain accurate P&L forecasts, and reconcile reported spend. The Senior Manager drives executive reviews and business planning, owns the channel diversification and lift-testing roadmap, manages spend allocation within approved budgets, and directs the day-to-day work of a dotted-line Growth Channels Manager. The role also mentors the Manager, Reactivations/RAF, supports Finance and Legal processes, and uses AI and automation to improve reporting and planning. This is a hybrid position at the HelloFresh headquarters in New York City.
Requirements
- At least 8 years of experience in performance marketing or growth, with ownership of a multi-channel paid budget.
- Experience being accountable for paid performance results through partners or matrixed teams.
- Experience owning forecasts and partnering with Finance on P&L accuracy.
- Experience running executive reviews (WBR/MBR/QBR) and business planning.
- Experience coaching or mentoring other managers.
- Comfort using AI tools in analysis and reporting workflows.
- Fluency in CAC, CPA, CPM, CVR, LTV, and payback.
- Strong Excel or Google Sheets skills.
- Ability to communicate clearly to Director, VP, and C-level audiences, with the answer first.
- Detail-oriented and results-driven approach, with a focus on reconciled forecasts and measurable outcomes.
Responsibilities
- Own Paid portfolio performance against plan, diagnosing variances in conversions, CAC, and ROI and recommending priorities in collaboration with Global paid media channel owners.
- Partner with Global paid media resources to translate performance gaps into channel-level actions and escalate when required.
- Serve as the Growth team’s liaison with Finance for accurate P&L forecasting; build and refresh forecasts, surface risks early, and reconcile reported spend.
- Drive Paid executive reviews, including weekly business reviews, quarterly business reviews, and annual business planning.
- Own the channel diversification and lift-testing roadmap by prioritizing tests, evaluating test design, presenting results, and translating findings into budget changes.
- Manage spend allocation within approved budgets across the Paid portfolio, shifting investment toward efficiency and ROI.
- Direct the day-to-day work of the dotted-line Manager, Growth Channels, including weekly review preparation, paid spend compliance, reporting accuracy, and diversification initiatives.
- Mentor the Manager, Reactivations/RAF on strategy and operational rigor, including forecasting, reviews, and analytical structure.
- Support Finance and Legal processes, including forecasting inputs and invoice approvals.
- Use AI and automation to build reports, summarize performance, and accelerate planning cycles.
- Develop managers through day-to-day direction and mentorship, and establish a clear standard for analytical rigor.
- Build forecasts, conduct retrospectives, and explain performance results to executive audiences.
Benefits
- Competitive salary.
- 401(k) with company match that vests immediately upon participation.
- Generous PTO, including sabbatical.
- Parental leave of up to 16 weeks.
- Comprehensive health and wellness benefits, with options at $0 monthly, effective the first day of employment.
- Tuition reimbursement for continuing education after two years of service.
- Up to 85% discount on HelloFresh meal-plan subscriptions, including HelloFresh, Green Chef, EveryPlate, and Factor_.
- Access to Employee Resource Groups open to all employees, including groups pertaining to BIPOC, women, veterans, parents, and LGBTQ+.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
