Growth Marketing Manager, Content & Strategy

Caring Transitions • Cincinnati, OH

1d • $65,000 - $85,000

About The Position

Caring Transitions is seeking a Growth Marketing Manager, Content & Strategy to develop and lead content initiatives that strengthen Caring Transitions and CTBids, engage audiences, and drive measurable business growth. The role owns content strategy and execution for both brands, creating multi-channel content that highlights client and franchise-owner stories and positions the brands as industry leaders. Audience insights and performance data will inform strategy, optimize engagement, and identify new opportunities.

This position is part of a hands-on Marketing team comprising three Marketing Managers, each responsible for a specific area of the business, and a Vice President of Marketing. The role works across growth, content, brand, and strategy, shaping how clients, customers, families, referral partners, and bidders experience the brands while contributing to business goals. It reports to the Vice President of Marketing.

The position is full-time, with an annual salary range of $65,000–$85,000. Candidates based in Cincinnati are strongly preferred and are expected to work from the home office, though exceptional remote candidates will be considered.

Requirements

• At least 3 years of experience developing and executing multi-channel marketing campaigns, with a strong background in content marketing and strategy.
• Strong writing, copywriting, and storytelling skills, including the ability to shape messaging for different audiences and stages of the customer journey.
• Experience with marketing automation platforms, CRM systems, and email marketing tools, including audience segmentation and campaign management.
• Proficiency with Google Analytics, HubSpot, Canva, WordPress, and social media platforms.
• Understanding of SEO best practices and content optimization strategies for search and digital channels.
• Analytical ability to evaluate campaign and content performance, identify opportunities, and translate data into actionable recommendations.
• Strategic and creative ability to connect content initiatives to broader marketing and business objectives.
• Adaptability, curiosity, and resourcefulness, including an interest in testing ideas, exploring emerging channels, and finding better ways to engage audiences.
• Clear communication and collaboration skills, with ownership, cross-team effectiveness, and willingness to bring ideas forward.

Nice To Haves

• Candidates based in Cincinnati are strongly preferred; the position is expected to work from the home office, though exceptional remote candidates will be considered.

Responsibilities

• Own the content strategy and editorial calendar for Caring Transitions and CTBids, and develop and execute multi-channel content initiatives that increase brand awareness and align with business goals.
• Create blogs, email campaigns, website content, public relations materials, influencer content, and other marketing assets for seasonal and ongoing campaigns.
• Produce thought leadership content that positions Caring Transitions and CTBids as industry leaders and reinforces their expertise.
• Adapt content for different channels and audiences by selecting suitable formats, messaging, and creative approaches.
• Identify opportunities to highlight franchise-owner success, client outcomes, and community impact, and incorporate those stories into the content strategy.
• Develop nurture campaigns and customer journeys that move prospects through the funnel, strengthen engagement, and drive conversion.
• Test messaging, creative, content formats, and audience segmentation to improve engagement and conversion rates.
• Analyze content and campaign performance and turn audience insights and data into actionable recommendations to inform strategy and improve results.
• Partner with the broader marketing team and cross-functional stakeholders to support business objectives and deliver a consistent brand experience.

Benefits

• Access to cutting-edge tools and platforms across every department.
• Opportunity to grow in different directions, including operations, product, development, or marketing.
• Fair work-life balance; the company encourages employees to make time for family.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed