Content Marketing Manager - Growth Marketing

AppLovin • Los Angeles, CA

9d • $170,100 - $243,000

About The Position

AppLovin is hiring a Content Marketing Manager for Growth Marketing to create content that helps consumer advertisers discover AppLovin Ads, launch campaigns, and succeed and scale on the platform. The role owns the advertiser content program end to end, from planning and writing to distribution, publishing, performance measurement, and iteration. The manager will identify topics and formats that resonate with advertisers, develop playbooks, tutorials, and guides addressing common points of failure, and plan seasonal campaigns around key advertiser moments such as BFCM and Q1. The role is self-directed and expected to build and execute its own content calendar. Compensation is performance-oriented and may include equity or other incentive compensation depending on the position offered. The California base pay range is $170,100–$243,000 USD.

Requirements

• Exceptional writing skills, including the ability to make complex advertising topics clear, compelling, and polished without a copyeditor.
• Ability to work quickly and publish and iterate rather than waiting for perfection.
• Self-directed approach; able to build a content playbook and calendar and execute without needing someone to provide initial direction.

Nice To Haves

• At least 3 years of experience writing content for a performance marketing or adtech audience, with published work to share.
• Familiarity with PostHog, Superset, Trino, or other big data platforms; ability to query large datasets to find answers independently is ideal.
• Video scripting or production experience.
• Ad platform background, including marketing to advertisers rather than only to consumers.

Responsibilities

• Own the advertiser content program end to end, including setting the calendar, writing content, selecting distribution channels, publishing, tracking performance, and iterating.
• Create content that helps consumer advertisers launch on AppLovin Ads by identifying resonant topics, suitable formats, and ways to reach the audience.
• Develop playbooks, tutorials, and guides that help advertisers succeed after launching and address common failure points.
• Plan and create seasonal content campaigns around important advertiser moments, including BFCM and Q1.
• Measure content performance and discontinue or revise ineffective content, with the goal of driving advertisers to launch and scale on AppLovin.

Benefits

• Equity eligibility; equity and other incentive compensation may be provided depending on the position offered.
• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Unlimited discretionary time off.
• 10 paid holidays per year.
• 80 hours of paid sick leave per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed