Content Marketing Manager - Growth Marketing
About The Position
AppLovin is hiring a Content Marketing Manager for its Growth Marketing team to help consumer advertisers discover and succeed with AppLovin Ads. The role owns the advertiser content program end to end, from planning and writing to distribution, publication, performance tracking, and iteration. The goal is to create content that encourages consumer advertisers to launch on AppLovin Ads and helps them succeed and scale after launch. The manager will identify topics, formats, and channels that resonate with advertisers; develop playbooks, tutorials, and guides to address common challenges; and plan seasonal campaigns around key advertiser moments such as BFCM and Q1. The position calls for an exceptional, self-directed writer who works quickly, publishes and iterates, and builds and executes the content calendar without relying on an existing playbook.
Requirements
- Exceptional writing ability, including the ability to explain complex advertising topics clearly and compellingly without a copyeditor.
- Moves quickly and prefers publishing and iterating rather than waiting for perfection.
- Self-directed, able to build a content playbook and calendar independently and execute the calendar without needing direction on where to start.
Nice To Haves
- At least 3 years of experience writing content for a performance marketing or adtech audience, with published work to share.
- Familiarity with PostHog, Superset, Trino, or other big data platforms; ability to query large datasets independently is desirable.
- Video scripting or production experience.
- Ad platform background, especially experience marketing to advertisers rather than consumers.
Responsibilities
- Own the advertiser content program end to end, including setting the calendar, writing content, choosing distribution channels, publishing, tracking performance, and iterating.
- Create content that helps consumer advertisers launch on AppLovin Ads by identifying relevant topics, formats, and ways to reach the audience.
- Develop playbooks, tutorials, and guides that address common advertiser failure points and support success after launch.
- Plan and create seasonal content campaigns around key advertiser moments, including BFCM and Q1.
- Track content performance, discontinue what is not working, and focus on content that results in advertisers launching and scaling on AppLovin.
Benefits
- Competitive total compensation with pay-for-performance rewards; equity and other incentive compensation may be provided depending on the position.
- Medical, dental, vision, life, and disability insurance.
- 401(k) retirement plan.
- Unlimited discretionary time off.
- 10 paid holidays per year.
- 80 hours of paid sick leave.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
