Vice President, Growth Strategy & Marketing Operations

VCA Animal Hospitals•Los Angeles, CA

About The Position

The Vice President, Growth Strategy & Marketing Operations is a strategic and commercial leader responsible for driving enterprise growth, brand strength, client acquisition and retention, and revenue performance across the VCA network of hospitals. The role develops and orchestrates integrated marketing, brand, and demand-generation strategies to increase new client acquisition, visit frequency, retention, and lifetime value, aligned with organizational objectives and content principles. The position partners with the VP Chief Marketing Officer and leaders across marketing, operations, medical, and digital teams to shape VCA’s marketing and brand strategy and demand-generation agenda. It guides national and local marketing strategy execution with the broader marketing team, Mars Veterinary Health support, and field marketing team. The role leads marketing and branding subject matter experts, consultants, and external vendors, using client feedback and performance analytics to recommend adjustments and deliver business results. It also works with Mars Veterinary Health marketing leaders to align VCA’s marketing and branding strategy with MVH requirements and guidelines and the broader growth strategy. The position leads a multi-year marketing and growth roadmap, marketing strategy and planning, investment and budget allocation, performance measurement, and strategic communications. It builds and develops a high-performing marketing and branding team and keeps current on market trends, client behavior, competitive intelligence, and industry innovation. Travel up to 30% is required.

Requirements

Bachelor’s degree in business, marketing, or a related field.
15 or more years of progressive marketing and branding experience, including designing and executing marketing tactics and brand strategies.
People leadership experience.
Experience in services, multi-unit organizations, and leading enterprise-wide initiatives.
Ability to read, write, and speak English.
Ability to translate enterprise priorities into marketing and growth strategies that produce measurable business outcomes.
Expert-level Excel and quantitative analysis skills for business cases, investment scenarios, and growth opportunity evaluation.
Strong proficiency in Power BI or similar analytics platforms to develop dashboards, measure performance, and translate data into actionable insights.
Ability to synthesize complex business insights into executive narratives and presentations using PowerPoint and visualization tools.
Ability to structure problems, analyze market opportunities, and develop evidence-based recommendations for senior leadership.
Ability to work across marketing, operations, finance, and medical leadership to align priorities and drive enterprise initiatives.
Experience managing strategic planning processes, governance forums, and leadership decision-making frameworks.
Ability to identify emerging client behaviors, competitive shifts, and industry trends to inform growth initiatives.
Advanced Excel skills, including financial modeling, scenario planning, and forecasting.
Advanced PowerPoint and executive storytelling skills.
Experience with data visualization, dashboard development, marketing analytics, and ROI measurement.
Ability to travel up to 30%.

Nice To Haves

Master’s degree in business, marketing, or a related field.

Responsibilities

Partner with the VP Chief Marketing Officer to define VCA’s marketing and branding strategy and growth agenda.
Design and lead execution of a multi-year marketing and growth roadmap aligned with VCA’s strategic priorities.
Use data-driven insights to identify marketing opportunities, competitive positioning, and client trends.
Establish and report on KPIs, dashboards, and performance reporting to measure ROI and marketing effectiveness.
Lead and develop the Marketing Strategy & Planning team, aligning team goals and performance metrics with growth objectives.
Lead marketing investment and budget allocation decisions in line with enterprise objectives, growth priorities, and high-impact opportunities.
Develop and steward the Marketing Strategy Narrative for Mars Veterinary Health, including annual planning, governance forums, and strategic communications.
Build and lead a high-performing marketing and branding team, including talent development, performance management, and cross-functional collaboration.
Collaborate with marketing, operations, medical, digital, finance, and other leaders to align priorities and advance enterprise initiatives.
Guide national and local marketing strategy execution with the broader marketing team, MVH support, and field marketing team.
Lead subject matter experts, consultants, and external vendors to coordinate communications and use client feedback and performance analytics to recommend adjustments.
Maintain knowledge of market trends, client behaviors, competitive intelligence, and industry innovations.
Perform other related duties as assigned.