Vice President, Marketing Strategy

NPR • Columbia, WA

13h • Hybrid

About The Position

NPR’s Marketing team builds and grows audiences for its podcasts, programs, and platforms. The Vice President, Marketing leads operational planning and execution of comprehensive marketing strategies across NPR’s portfolio. Reporting directly to the Chief Marketing Officer, the role manages a team of marketing professionals and executes targeted initiatives to attract, grow, and retain diverse audiences while driving brand alignment and engagement across channels.

The position works across divisions and with internal and external stakeholders to identify audience opportunities, develop campaigns and partnerships, strengthen member-station collaboration, and support NPR’s consumer products marketing. It also oversees team priorities, staffing, workflows, external partners, and performance measurement. This is a hybrid-permitted, full-time, exempt role requiring the employee to reside in New York City and work from the New York City office at least three days per week.

Requirements

• 12 to 15+ years of progressive marketing experience.
• At least 7+ years in a senior management role overseeing multidisciplinary teams and project budgets.
• Proven ability to operationalize strategic goals into execution roadmaps, manage competing priorities, and lead cross-functional teams through complex, deadline-driven product or campaign launches.
• Hands-on experience conceptualizing, building, and executing end-to-end integrated marketing campaigns across broadcast, podcasting, digital display, social media, email lifecycle marketing, and mobile app ecosystems.
• Proficiency in establishing performance benchmarks and using audience measurement metrics—including Nielsen ratings, Cume, AQH, CTR, downloads, active users, and conversion rates—to evaluate, optimize, and report campaign ROI.
• Strong listening, writing, and speaking skills.
• Knowledge of marketing best practices for email, display ads, websites, and apps.
• Exceptional collaboration skills and the ability to work cross-functionally and gain the respect and support of internal and external clients.
• Deep knowledge of audience acquisition, retention, and engagement practices across broadcast, podcasting, digital display, social media, lifecycle email marketing, and mobile app ecosystems.
• Outstanding written, verbal, and interpersonal communication skills.
• Creative mindset and passion for marketing, advertising, design, and storytelling.
• Ability to build trust, drive consensus, and maintain productive relationships across editorial, product development, legal, finance, and revenue teams.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.

Nice To Haves

• Knowledge of the public media landscape, preferably through direct experience at a Member station or close collaboration with federated systems.
• Experience managing external creative or digital advertising agency relationships.
• Experience supporting product marketing, merchandising, or consumer brand expansion.
• Understanding of the dynamics, revenue models, and collaborative touchpoints between national network programming and local station engagement.
• Hands-on experience working with product development, digital design, and editorial teams to align marketing strategy with audience UX and content lifecycle management.
• Advanced degree, such as an MBA.

Responsibilities

• Partner across divisions to identify emerging audience opportunities and propose initiatives and campaigns aligned with NPR’s strategic goals.
• Manage, guide, and mentor marketing professionals overseeing audience development for NPR products, podcasts, and platforms.
• Define target audiences, analyze the competitive landscape, identify market opportunities, establish messaging frameworks, and set KPIs for launching new properties and growing audiences.
• Promote cohesion and consistency across marketing strategy work by sharing best practices, improving workflows, and deepening team collaboration.
• Maintain and enforce consistent brand expression, voice, and positioning across channels and consumer touchpoints.
• Partner with internal and external stakeholders to develop third-party publisher and brand partnerships that grow, diversify, and acquire audiences.
• Strengthen collaborative partnerships between the marketing team and NPR’s Member station network.
• Work with the CMO to set operational priorities, allocate staff, and manage project workflows.
• Build cross-functional relationships and clarify Marketing’s capabilities, role, and integration across the organization.
• Measure project success using industry-standard metrics, including Nielsen ratings, Cume, AQH, CTR, and downloads, to evaluate show and podcast campaign performance.
• Support and optimize NPR’s consumer products marketing strategy to expand brand reach and complement revenue initiatives.
• Select, manage, and hold external partners, such as digital advertising agencies, accountable.

Benefits

• Comprehensive benefits for employees and dependents.
• Access to health and wellness benefits, paid time off, and financial well-being benefits.
• Medical, dental, vision, life and accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings plan options for eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior