Vice President, Strategy

BPD•Nashville, TN

12h

About The Position

BPD Health is seeking a senior strategist to help healthcare organizations identify growth opportunities and develop commercially sound, creatively compelling strategies. The role serves clients including health systems, hospitals, health technology companies, pharmaceutical and medtech organizations, and consumer wellness brands facing changing consumer expectations, competition, business models, financial pressures, and technological change. The Vice President, Strategy combines business and market analysis with brand strategy, consumer insight, and creative development. The position partners with senior client leaders and multidisciplinary internal teams, leads strategy engagements from discovery through executional guidance, and personally develops strategic recommendations and creative briefs. It also contributes to new business, existing-client growth, mentorship, and the development of BPD’s strategic capabilities. Candidates should be based in South Florida, Nashville, Orlando, Tampa, or Atlanta, and be able to join colleagues in person at the Boca Raton or Nashville offices for collaboration, education, and celebrations. Travel may be required for client engagements. The role reports to the EVP, Strategy & Innovation.

Requirements

10+ years of relevant experience, including significant experience in brand strategy, marketing strategy, or a related strategic role.
Significant healthcare industry experience and understanding of healthcare business dynamics, competitive landscapes, and key audiences.
Experience in a creative agency, healthcare marketing agency, brand consultancy, or similar environment, connecting business strategy and creative strategy.
Demonstrated experience personally developing brand positioning, audience insights, creative briefs, and integrated marketing strategies.
Strong business acumen, including the ability to understand business models, financial drivers, competitive dynamics, and commercial growth opportunities.
Exceptional analytical, writing, storytelling, and presentation skills, including the ability to translate research and complex business challenges into compelling strategic recommendations.
Demonstrated ability to lead complex client engagements, advise senior executives, and inspire multidisciplinary teams.
Hands-on AI fluency and curiosity about using emerging technologies to improve research, strategic thinking, and creative development.
Intellectual curiosity, creative ambition, collaborative instincts, and confidence in challenging conventional thinking.
Ability to travel as needed for client engagements.

Responsibilities

Partner with senior client leaders to understand business challenges, competitive dynamics, and growth opportunities, and translate findings into brand, marketing, and go-to-market strategies.
Lead market assessments, competitive analyses, and growth opportunity evaluations to identify differentiation, areas of opportunity, and investment priorities.
Connect brand and marketing strategies to measurable business outcomes such as revenue growth, market share, patient acquisition and retention, and physician referrals.
Lead development of brand positioning, value propositions, messaging strategies, audience segmentation, and integrated marketing strategies.
Identify human, cultural, and market insights that reveal audience needs, motivations, and opportunities for brand differentiation.
Synthesize complex business challenges and research into a clear strategic idea and personally write creative briefs.
Partner with creative teams throughout concept development to shape, evaluate, and strengthen ideas.
Collaborate with research and analytics teams to design and apply research, market intelligence, and audience insights.
Use AI to accelerate research, challenge hypotheses, explore strategic possibilities, and develop tools and approaches that advance strategy capabilities.
Advise senior client executives, challenge assumptions, and present informed strategic recommendations.
Independently lead strategy engagements from discovery and research through strategy development, creative briefing, and executional guidance, collaborating across disciplines.
Contribute to new business pitches and identify opportunities to grow existing client relationships through strategic thinking.
Mentor fellow strategists and contribute to the evolution of strategic frameworks, methodologies, and thought leadership.