Vice President, Leasing Strategy

Cardinal Group Career•Denver, CO

1d•$190,000 - $243,000

About The Position

The Vice President of Leasing Strategy directs nationwide sales across Cardinal’s student housing and conventional multifamily portfolios. This role works with clients to improve asset performance, marketing-spend efficiency, and net investment returns. The position refines and scales automation tools and centralized sales approaches, including Salesforce, EliseAI, and self-guided tours, while connecting strategic objectives with property-level operations. It establishes baseline standards and supports effective execution by internal marketing and onsite teams. The role oversees portfolio-wide leasing and sales strategy, team leadership, sales and marketing budgets, technology and sales innovation, performance analytics, and execution across student housing cycles and multifamily lease-ups and stabilized operations. It also serves as a strategic partner to asset managers, institutional owners, and joint-venture partners, and supports business development presentations and proposals. The stated salary range is $190,000–$243,000, plus bonus potential. The position is eligible to participate in the company benefits plan.

Responsibilities

Serve as a trusted advisor to asset managers, institutional owners, and joint-venture partners; communicate market conditions, revenue-yield strategies, and velocity metrics.
Anticipate market shifts, demographic trends, and owner risk profiles and provide proactive, data-backed commercial solutions.
Evaluate advertising spend, lead friction, and campaign effectiveness; advise clients on marketing-budget allocations and help internal teams align campaigns with leasing targets.
Partner with Client Services and Business Development to present sales, marketing, and leasing playbooks during RFP bids, owner pitches, and management transitions.
Formulate, establish, and refine nationwide leasing and sales strategies for student housing velocity cycles and multifamily lease-ups and stabilized operations.
Lead the Leasing & Sales team, promote a culture of excellence, and identify process, technology, and resource gaps that affect leasing performance.
Oversee and audit property-level and portfolio sales and marketing budgets; work with regional teams and clients to optimize allocations, reduce cost per acquisition, and maximize return on ad spend.
Translate strategy into actionable toolkits, playbooks, standard operating procedures, and compensation models for headquarters, centralized sales specialists, and onsite teams.
Collaborate with Marketing, Revenue Management/Pricing, Operations, and Talent Development to support brand alignment, competitive pricing, and skill development.
Refine and scale Cardinal’s marketing technology stack, including Salesforce CRM, Elise AI, and automated lead-nurturing platforms.
Use data and CRM sales tools, including Salesforce, Entrata, Elise, and Knock, to generate insights, reduce sales friction, and improve lead attribution.
Evolve the centralized sales model and self-guided tour options to improve the prospect journey and ensure smooth handoffs among AI tools, centralized specialists, and onsite leasing specialists.
Deploy documented, data-backed sales practices to increase tour-to-lease conversions, reduce lead friction, and accelerate cycle times across high-volume portfolios.
Maintain consistency and effectiveness of Cardinal’s consultative sales process across centralized, digital, and onsite channels; enhance or standardize coaching, call-score auditing, mystery shopping, and objection-handling practices as needed.
Establish and monitor KPIs for conversion rates, lead attribution, tour volume, leasing velocity, and the sales funnel.
Identify underperforming assets early and work with the Leasing Team, operations leaders, and onsite teams on targeted turnaround sales campaigns.
Drive focused execution during student housing turn cycles and student and conventional multifamily lease-ups.