Vice President, Leasing Strategy

Cardinal Group Companies•Denver, CO

2d•$190,000 - $243,000

About The Position

The Vice President of Leasing Strategy directs nationwide sales across Cardinal’s student housing and conventional multifamily portfolios. Working with clients, the role focuses on asset performance, marketing spend efficiency, and net investment returns. The position refines and scales tools such as Salesforce, EliseAI, centralized sales structures, and self-guided tours, aligning strategic goals with property operations and establishing standards for internal marketing and onsite teams. The role leads client relationships, portfolio-wide leasing and sales strategy, sales and leasing teams, and property- and portfolio-level sales and marketing budgets. It translates strategy into practical toolkits, playbooks, procedures, and compensation models, while partnering with Marketing, Revenue Management/Pricing, Operations, and Talent Development. The position also advances Cardinal’s technology and centralized sales ecosystem, uses data to improve lead attribution and conversion, and monitors performance across the portfolio, including interventions for underperforming properties and execution during student housing turn cycles and multifamily lease-ups. The stated salary range is $190,000–$243,000, plus potential bonus. The position is eligible for the company benefits plan.

Responsibilities

Serve as a trusted advisor to asset managers, institutional owners, and joint-venture partners, communicating market conditions, revenue yield strategies, and velocity metrics.
Anticipate market shifts, demographic trends, and owner risk profiles and provide proactive, data-backed commercial solutions.
Evaluate advertising spend, lead friction, and campaign effectiveness; explain marketing budget allocations to clients and provide internal teams with commercial direction aligned to leasing targets.
Partner with Client Services and Business Development to present sales, marketing, and leasing playbooks for RFP bids, owner pitches, and management transitions.
Formulate and refine nationwide leasing and sales strategies for student housing velocity cycles and multifamily lease-ups and stabilized operations.
Lead the Leasing & Sales team, promote excellence in achieving leasing goals, implement effective processes and technology, and identify gaps in processes, tools, and resources.
Oversee and audit property-level and portfolio sales and marketing budgets, working with regional teams and clients to optimize allocation, reduce cost per acquisition, and maximize return on ad spend.
Develop actionable toolkits, playbook frameworks, standard operating procedures, and compensation models that support execution by headquarters, centralized sales specialists, and onsite teams.
Collaborate with Marketing, Revenue Management/Pricing, Operations, and Talent Development to support brand alignment, competitive pricing, and continuous skill building.
Refine and scale Cardinal’s marketing technology stack, including Salesforce CRM, Elise AI, and automated lead-nurturing platforms.
Use data and CRM sales platforms, including Salesforce, Entrata, Elise, and Knock, to identify insights, eliminate sales friction, and improve lead attribution.
Advance the Centralized Sales model and Self-Guided Tours, optimize the prospect journey, and ensure smooth handoffs among AI tools, centralized specialists, and onsite leasing specialists.
Implement documented, data-backed sales practices to increase tour-to-lease conversions, reduce lead friction, and accelerate cycle times across high-volume portfolios.
Ensure Cardinal’s consultative sales process is consistent and effective across centralized, digital, and onsite touchpoints; enhance or standardize sales coaching, call-score auditing, mystery shopping, and objection-handling practices as needed.
Establish and monitor KPIs for portfolio conversion rates, lead attribution, tour volume, leasing velocity, and the sales funnel.
Identify underperforming properties early and work with the Leasing Team, operations leaders, and onsite teams on targeted turnaround sales campaigns.
Drive focused execution during student housing turn cycles and student and conventional multifamily lease-ups.