Vice President, Product Strategy

CMI Media Group • Cherry Hill, NJ

2d

About The Position

CMI Media Group is seeking a technology-oriented product leader to set the vision for its publisher solutions and translate market needs into products that deliver business value. The Vice President, Product Strategy works across publisher and SSP business teams, partner technology teams, and internal Engineering to guide the evolution of publisher products and programmatic integrations. The role combines strategic product leadership with practical Ad Operations experience.

The position owns the long-term strategy and roadmap for publisher solutions, evaluates customer needs and market developments, turns strategy into product requirements, and partners with Engineering on development and delivery. It also works across internal teams to support launches and adoption, measures product performance, collaborates with Legal and Compliance on responsible product practices, and contributes perspectives to the industry through presentations and thought leadership.

Requirements

• 10+ years of progressive experience in product management or product strategy, including at least 5 years focused on ad tech platforms such as SSPs, DSPs, ad exchanges, or ad servers.
• At least 3–5 years in a hands-on Ad Operations role at a major publisher or SSP, including yield management, programmatic setup, troubleshooting, and partner integrations.
• Deep knowledge of the programmatic advertising ecosystem, including RTB, header bidding, server-to-server integrations, and display, video, native, and CTV formats.
• Strong understanding of publisher monetization and ad quality challenges.
• Ability to connect technical detail to customer needs and business outcomes, and make sound decisions using data.
• Familiarity with software development practices and emerging technologies.
• Excellent communication, presentation, and relationship-building skills, including the ability to influence stakeholders across teams and organizations.
• Bachelor’s degree or equivalent work experience.

Responsibilities

• Own and champion the long-term strategy and roadmap for publisher solutions, aligned with company goals and market shifts.
• Assess customer needs, competitive offerings, and emerging trends across the programmatic ecosystem, particularly publisher and SSP requirements.
• Translate product strategy into clear requirements and priorities, partnering with Engineering to guide development and delivery.
• Apply Ad Operations experience in yield optimization, latency, ad quality, fill rates, header bidding, integrations, and reporting to shape practical solutions.
• Collaborate with Engineering, Sales, Marketing, Business Development, and Product teams to support successful launches and adoption.
• Define product KPIs, track performance after launch, and use data and feedback to guide iteration.
• Partner with Legal and Compliance on data agreements, privacy policies, and security considerations.
• Share informed industry perspectives through presentations and thought leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive