AI Marketing Strategy & Activation, Vice President

State Street•Boston, MA

About The Position

State Street is seeking a Vice President to develop and coordinate the go-to-market approach for its enterprise AI story. The role identifies and prioritizes paid, earned and owned opportunities to strengthen State Street’s market profile and demonstrate the client value of its AI advancements. Working in partnership with Corporate Communications, Thought Leadership, Brand, Digital Marketing, Events and business-aligned marketing teams, the role connects AI stories across the enterprise and brings them to market through campaigns, executive platforms, market activations, client case studies and sales enablement. Success depends on partnership, influence and alignment rather than direct ownership of all AI-related activity. The role will communicate how State Street is scaling applied AI, embedding intelligent capabilities into client-facing products and platforms, addressing real client problems, and advancing innovation with accountability, governance and trust. The position develops an enterprise AI marketing roadmap across businesses, regions and client segments; identifies differentiated market opportunities and client-benefit stories; and coordinates paid, earned and owned activations. It works with senior stakeholders across Technology, Product and business lines to align priorities, proof points and plans, while coordinating specialist teams without duplicating their responsibilities. The role also connects AI stories across products, platforms, services and operations, maintains a view of launches, use cases and upcoming opportunities, and builds a coherent enterprise story while preserving business-line relevance. The role requires at least five years of relevant B2B marketing, go-to-market, industry marketing, integrated marketing or strategic communications experience, experience in a complex B2B environment, and strong strategy, storytelling, stakeholder management and influencing skills. Experience promoting AI or technology capabilities, supporting executive positioning or major market activations, global marketing, and familiarity with responsible AI in regulated industries are preferred.

Requirements

At least 5 years of experience in B2B marketing, go-to-market strategy, industry marketing, integrated marketing, strategic communications or a related discipline.
Experience in financial services, technology, fintech, professional services or another complex B2B environment.
Demonstrated ability to develop marketing strategies and turn them into integrated activation plans.
Experience working across marketing and communications disciplines, coordinating specialist teams while respecting functional ownership.
Excellent storytelling, messaging and writing skills, including the ability to simplify complex business and technology topics.
Strong stakeholder management and influencing skills, including experience working across matrixed teams and with senior leaders.
Commercial judgement, intellectual curiosity and the ability to connect market trends to business priorities.
Strategic and commercial thinking to shape a clear go-to-market approach from a complex enterprise agenda.
Ability to identify market opportunities, connect teams and channels, lead with client problems and outcomes, and move from strategy to delivery through collaboration and organization.

Nice To Haves

Experience promoting AI, data, technology, digital transformation or innovation-related capabilities.
Experience supporting executive positioning, industry engagement or major market activations.
Global marketing experience across multiple regions, audiences or business lines.
Familiarity with responsible AI, governance and trust considerations in regulated industries.

Responsibilities

Develop and evolve the go-to-market approach for State Street’s enterprise AI story, defining priority audiences, messages, channels, market moments and activation opportunities.
Translate the enterprise AI strategy into a focused marketing roadmap across businesses, regions and client segments.
Identify opportunities to strengthen State Street’s differentiation and market visibility, with a focus on tangible client and business outcomes.
Identify, develop and promote stories demonstrating how clients benefit from State Street’s AI advancements.
Partner with senior stakeholders across Technology, Product and business lines to align priorities, proof points and activation plans.
Identify, prioritize and coordinate a strategic pipeline of paid, earned and owned opportunities to elevate State Street’s enterprise AI profile.
Work with specialist teams to identify and evaluate media opportunities, industry events, sponsorships, partnerships, research initiatives, awards, executive forums and other high-value platforms.
Partner with Corporate Communications on earned opportunities and with Brand, Digital and Media teams on paid and owned activation.
Partner with Corporate Communications and Thought Leadership to identify and support external opportunities for senior leaders and subject-matter experts.
Develop integrated activation plans around AI milestones, client stories, thought leadership launches, product developments and industry events.
Work with business-aligned marketing teams to find and connect AI stories across State Street’s products, platforms, services and operations.
Coordinate enterprise AI go-to-market efforts across Marketing, Corporate Communications, Thought Leadership, Brand, Events and Digital teams without duplicating specialist accountabilities.
Build a coherent enterprise story while preserving the relevance and differentiation of individual business-line applications.
Maintain a connected view of AI launches, use cases, proof points and upcoming organizational opportunities.

Benefits

401(k) retirement savings plan with company match.
Insurance coverage including basic life, medical, dental, vision, long-term disability and optional additional coverages.
Paid time off, including vacation and sick leave, short-term disability, and family-care responsibilities.
Access to an Employee Assistance Program.
Eligibility for annual performance-based incentive awards, except certain sales roles subject to sales incentive plans.
Eligibility for certain tax-advantaged savings plans.
Inclusive development opportunities.
Flexible work-life support.
Paid volunteer days.
Employee networks.