AI Marketing Strategy & Activation, Vice President

State Street•Boston, MA

1d•$110,000 - $188,750

About The Position

State Street is seeking a Vice President to develop and coordinate the go-to-market approach for its enterprise AI story. The role will identify and prioritize paid, earned and owned opportunities that strengthen the company’s market profile and demonstrate the value of its AI advancements to clients. Working in partnership with Corporate Communications, Thought Leadership, Brand, Digital Marketing, Events and business-aligned marketing teams, the role will connect AI stories across the enterprise and activate them through campaigns, executive platforms, market activations, client case studies and sales enablement. Success depends on partnership, influence and alignment rather than direct ownership of all AI-related activity. The role will communicate how State Street is scaling applied AI, embedding intelligent capabilities in client-facing products and platforms, beginning with real client problems, and advancing innovation with accountability, governance and trust. It will shape a coherent enterprise narrative while preserving the relevance of individual business-line applications.

Requirements

At least 5 years of experience in B2B marketing, go-to-market strategy, industry marketing, integrated marketing, strategic communications or a related discipline.
Experience in financial services, technology, fintech, professional services or another complex B2B environment.
Demonstrated ability to develop marketing strategies and turn them into integrated activation plans.
Experience working across marketing and communications disciplines, coordinating specialist teams while respecting clear functional ownership.
Excellent storytelling, messaging and writing skills, including the ability to simplify complex business and technology topics.
Strong stakeholder management and influencing skills, including experience working across matrixed teams and with senior leaders.
Commercial judgement, intellectual curiosity and the ability to connect market trends to business priorities.

Nice To Haves

Experience promoting AI, data, technology, digital transformation or innovation-related capabilities.
Experience supporting executive positioning, industry engagement or major market activations.
Global marketing experience across multiple regions, audiences or business lines.
Familiarity with responsible AI, governance and trust considerations in regulated industries.

Responsibilities

Develop and evolve the go-to-market approach for State Street’s enterprise AI story, defining priority audiences, messages, channels, market moments and activation opportunities.
Translate the enterprise AI strategy into a focused marketing roadmap across businesses, regions and client segments.
Identify opportunities to strengthen State Street’s market differentiation and visibility, emphasizing tangible client and business outcomes.
Identify, develop and promote stories demonstrating how clients benefit from State Street’s AI advancements.
Partner with senior stakeholders across Technology, Product and business lines to align priorities, proof points and activation plans.
Identify, prioritize and coordinate paid, earned and owned opportunities that elevate State Street’s enterprise AI profile.
Work with specialist teams to identify and evaluate media opportunities, industry events, sponsorships, partnerships, research initiatives, awards, executive forums and other high-value platforms.
Partner with Corporate Communications on earned opportunities and with Brand, Digital and Media teams on paid and owned activation.
Partner with Corporate Communications and Thought Leadership to identify and support external opportunities for senior leaders and subject-matter experts.
Develop integrated activation plans around AI milestones, client stories, thought leadership launches, product developments and industry events.
Work with business-aligned marketing teams to find and connect AI stories across State Street’s products, platforms, services and operations.
Coordinate enterprise AI go-to-market efforts across Marketing, Corporate Communications, Thought Leadership, Brand, Events and Digital teams without duplicating their specialist responsibilities.
Build a coherent enterprise story while retaining the relevance and differentiation of individual business-line applications.
Maintain a connected view of AI launches, use cases, proof points and upcoming opportunities across the organization.

Benefits

401(k) retirement savings plan with company match
Medical insurance
Dental insurance
Vision insurance
Basic life insurance
Long-term disability coverage
Other optional insurance coverages
Paid time off, including vacation and sick leave
Short-term disability
Paid family care leave
Employee Assistance Program
Eligibility for annual performance-based awards, with certain sales roles subject to sales incentive plans
Eligibility for certain tax-advantaged savings plans
Inclusive development opportunities
Flexible work-life support
Paid volunteer days
Employee networks