Sr Manager, Growth Marketing and Operations

Proactive Health • Lehi, UT

14d • $100,000 - $115,000 • Remote

About The Position

Proactive Health is hiring a Senior Manager, Growth Marketing & Operations to build and scale a measurable, repeatable growth engine for its health AI and remote patient monitoring business. Working alongside the Director of Marketing, this role will develop and optimize campaigns, strengthen marketing technology and data infrastructure, and create feedback loops to identify performance and investment opportunities. The position is suited to a hands-on builder who can configure systems, evaluate funnel performance, optimize media spend, and improve lead follow-up in an environment without a mature demand-generation playbook or extensive historical data.

The role owns integrated growth campaigns and paid acquisition, lifecycle marketing programs, HubSpot Marketing Hub administration, and the marketing-side ownership of the HubSpot–Salesforce integration. It also develops funnel and campaign reporting, partners with Sales and Revenue Operations on lead-management processes, manages campaign-related Webflow updates, supports field-marketing programs, establishes marketing operating standards, and applies AI and automation to improve execution and analysis.

This is a full-time, remote position reporting to the Director of Marketing. The anticipated base salary is $100,000–$115,000, with eligibility for a 10% annual performance bonus and full benefits. Most offers are expected to fall between $105,000 and $110,000, depending on experience and demonstrated expertise.

Requirements

• 7+ years of experience in growth marketing, demand generation, lifecycle marketing, marketing operations, or related B2B or B2B2C roles.
• Expert-level HubSpot Marketing Hub proficiency, including building workflows, scoring models, segmentation, campaigns, and reporting.
• Advanced Salesforce proficiency from a marketing and funnel-management perspective, including campaign architecture, reports and dashboards, lead and contact management, routing, attribution, and data hygiene.
• Proven experience building and optimizing paid-search and paid-social programs, with direct accountability for strategy, execution, conversion tracking, and budget performance.
• Experience independently managing a six-figure annual marketing budget.
• Strong command of funnel metrics, campaign attribution, conversion optimization, lead scoring, CAC, payback, pipeline contribution, and ROI.
• Ability to build useful reporting and explain data to technical and nontechnical stakeholders.
• Experience working closely with Sales and Revenue Operations to build reliable lead-management and handoff processes.
• Builder’s mindset and ability to create structure and make progress without a large team or established playbook.
• Test-and-learn approach and ability to make decisions using incomplete or evolving data.
• AI-native working style, using AI regularly to increase speed, quality, and leverage.
• Strong project-management, communication, and cross-functional collaboration skills.

Nice To Haves

• Experience in healthcare, health technology, Medicare, remote patient monitoring, or another regulated industry.
• Experience in a partner-led or referral-based B2B2C model.
• Hands-on Webflow experience.
• Experience with account-based marketing, direct mail, events, or geographically targeted campaigns.
• Working knowledge of GA4, Google Tag Manager, SEO tools, Zapier, or similar technologies.
• Ability to draft and edit campaign copy when needed.

Responsibilities

• Build and optimize integrated growth campaigns across paid search, paid social, email, landing pages, direct mail, account-based marketing, events, and emerging channels.
• Own paid acquisition strategy and execution, including testing, conversion tracking, budget allocation, forecasting, and performance optimization across a six-figure annual budget.
• Build and manage email and lifecycle programs for partner and patient audiences, including nurture, onboarding, re-engagement, event follow-up, segmentation, and triggered communications.
• Administer and continue developing HubSpot Marketing Hub, including workflows, forms, lead scoring, campaign management, database health, and reporting.
• Own the marketing side of the HubSpot and Salesforce integration, maintaining accurate and scalable lifecycle stages, lead statuses, routing, attribution, and data flows.
• Build dashboards and recurring reports covering funnel health, conversion, campaign quality, pipeline contribution, enrollment outcomes, CAC, payback, and ROI, and turn findings into recommendations.
• Partner with Sales and Revenue Operations to improve lead qualification, handoff, follow-up, and feedback loops, and identify process breakdowns.
• Manage campaign-related website and landing-page updates in Webflow, improve forms and conversion paths, and support conversion-rate optimization.
• Process, enrich, route, and report on event leads; help evaluate events, sponsorships, direct mail, and other field-marketing programs.
• Establish campaign taxonomy, UTM standards, documentation, testing processes, and operating workflows to support scalable marketing operations.
• Use AI and automation to increase execution speed, improve analysis, and reduce repetitive work while maintaining judgment and quality control.

Benefits

• Eligibility for a 10% annual performance bonus.
• Full benefits package.
• Remote work environment with direct access to marketing and company leadership.
• Meaningful ownership over the technology, campaigns, and reporting shaping the company’s next stage of growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed