Senior Manager, B2B Marketing

Rev•Austin, TX

22h•Hybrid

About The Position

The Senior Manager, B2B Marketing leads strategy and day-to-day execution to turn demand into sales pipeline. The role owns marketing-sourced pipeline targets, forecasting, and budget decisions across events, webinars, and paid media, working closely with Sales to develop campaigns for specialized professional audiences and ensure timely lead follow-up. This is a hands-on leadership position that uses pipeline performance to guide investment decisions, communicates results and tradeoffs to executive leadership, and improves lead capture, scoring, and routing in HubSpot. The role also builds AI automations to reduce manual work in lead follow-up, campaign execution, and reporting. For candidates based in Austin, Texas, the role is hybrid and requires onsite work two to three days per week at the Austin office.

Requirements

At least 7 years of experience in B2B demand generation, including ownership of pipeline targets and a multi-program marketing budget.
Hands-on HubSpot experience as both a CRM and marketing automation platform, including administration, workflows, lead scoring, routing, attribution, reporting, and data hygiene.
Hands-on experience building and using Claude skills and agents to automate marketing workflows, with examples to demonstrate.
Proven experience owning an events program and budget from strategy through ROI reporting.
Track record of forecasting pipeline and reporting results to executive leadership.
Strong copywriting skills for specialized professional audiences.
Experience managing vendors, agencies, and contractors.
Ability to thrive in a fast-paced environment, exercise sound judgment on budget tradeoffs, and work independently across teams.

Nice To Haves

HubSpot certification.
Experience marketing B2B products or services to law enforcement, government, or legal organizations, especially police departments and investigative agencies.
Familiarity with how investigators evaluate tools and how public agencies purchase them.
Experience working with channel partners or public-sector resellers.
Experience working at a company serving both consumers (B2C) and businesses (B2B).

Responsibilities

Own marketing-sourced pipeline targets, quarterly and annual forecasts, and the plan to achieve them; report performance in weekly business reviews to executive leadership.
Own the events budget and conference strategy, choosing events based on audience fit and pipeline return; oversee event execution, lead enrichment, scoring, and sales handoff.
Run a recurring webinar program for prospects.
Own the marketing technology stack and operating model, using HubSpot as the CRM and system of record; manage workflows, lead scoring, data quality, lead routing, and integrations.
Set standards for lead capture, scoring, routing, and measurement.
Build Claude skills and agents to automate lead follow-up, nurture, event workflows, reporting, and content production.
Own paid strategy across LinkedIn, display, and search, reallocating budget according to pipeline performance.
Run an ongoing website testing program, launching and reporting on tests weekly.
Align marketing programs with Sales leadership and build enablement for channel and referral partners.
Lead campaign messaging and copy across emails, landing pages, sales decks, and event collateral.
Serve as the PR point of contact for media requests, press releases, and customer case studies.
Evaluate and manage agencies, contractors, and consultants supporting events, outbound, content, and operations.