Senior Manager, Marketing Strategy & Activation (B2B)
About The Position
The Senior Manager, Marketing Strategy & Activation is the strategic lead and end-to-end driver of Verizon Business Group’s market presence. Reporting to the Associate Director of Strategy and Marketing Activation, this senior-level role develops campaign vision and steers complex, multi-channel activations from strategy through execution. The role translates enterprise product roadmaps, commercial priorities, revenue targets, market dynamics, and customer insights into differentiated go-to-market strategies, then mobilizes cross-functional teams to deliver them across concurrent programs. The position calls for an autonomous, self-directed strategist who can define campaign frameworks, write activation briefs, and maintain strategic and brand consistency throughout campaign delivery. The Senior Manager coordinates business, product marketing, creative, media, content, agency, legal, communications, and channel partners; proactively prioritizes competing demands; and works with Analytics to assess performance, optimize campaigns, and inform future strategy. The role involves presenting to senior leadership and operating in a fast-moving, high-visibility environment.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience, demonstrated through job-related work experience, military experience, or specialized training or education.
- Experience in marketing strategy, brand planning, or integrated campaign management.
- Background in Brand Strategy or Strategic Planning within an integrated creative, media, or communications agency.
- Direct experience developing go-to-market strategies and activation briefs, and shaping content frameworks, messaging hierarchies, and channel recommendations for large-scale campaigns.
Nice To Haves
- Master’s degree or MBA.
- Deep domain experience in B2B enterprise buying behavior, technology ecosystems such as telecommunications, cloud, SaaS, or cybersecurity, or long-cycle buyer journeys across Enterprise, Public Sector, or Mid-Market accounts.
- Advanced stakeholder management skills, including presenting and defending strategic decisions and delivering high-stakes readouts to Vice President and C-suite leadership.
- High analytical literacy and experience interpreting full-funnel marketing metrics to optimize multi-million-dollar campaign investments.
- Experience designing structured experimentation frameworks, such as creative messaging tests or audience cohort testing, to validate strategic hypotheses before scaling.
- Track record of independently owning end-to-end campaign lifecycles with minimal oversight while managing diverse, matrixed cross-functional teams.
- Ability to proactively prioritize competing deadlines, drive multi-project velocity, and solve problems before they escalate.
Responsibilities
- Own end-to-end marketing strategy for major portfolio priorities, synthesizing commercial revenue targets, market dynamics, and customer insights into campaign frameworks.
- Translate complex business initiatives and B2B product suites into strategic activation briefs for Creative, Media, Content, and Agency partners.
- Lead campaign delivery from strategic conception through in-market execution across digital, social, direct, and partner channels.
- Maintain narrative consistency, strategic intent, and brand positioning across customer touchpoints.
- Coordinate Business Unit leads, Product Marketing, Creative Agencies, Legal, Communications, and Channel execution teams across multiple workstreams.
- Proactively prioritize competing demands, identify and unblock friction points, establish operational cadence, and align stakeholders.
- Partner with Analytics to define full-funnel measurement models and interpret in-flight campaign performance.
- Translate data into creative and media optimizations, executive performance summaries, and future go-to-market strategy pivots.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Short- and long-term disability insurance
- Basic and supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Vacation: newly hired employees receive up to 15 days per year, increasing with additional service
- Potential premium pay, including overtime, shift differential, holiday pay, and allowances
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What This Job Offers
Job Type
Full-time
Career Level
Senior
