CRM Marketing Activation Senior Manager
About The Position
As the Direct Response Marketing Activation Senior Manager, you will serve as both a strategic orchestrator and hands-on creator, driving end-to-end campaign execution across direct-to-consumer channels. You will develop marketing strategy, design and write campaign assets, and work with agencies and other third-party partners on complex assignments. The role uses generative AI tools to create personalized experiences informed by audience insights, aligns creative strategy with business objectives and KPIs, and maintains brand consistency across customer touchpoints. You will lead creative activation from briefing and design through proofing, production, and deployment across email, direct mail, mobile push notifications, and SMS/RCS. You will create and refine visual assets and channel-specific copy, use AI tools to prototype and generate variants, and balance self-produced work with agency output. You will manage concurrent activations, agency production pipelines, and stakeholder alignment, while evaluating campaign performance and using audience data, analytics, and testing results to improve future creative.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience, demonstrated through work and/or military experience, or specialized training.
- Experience in direct response marketing, CRM, or MarCom.
- Copywriting experience or strong working knowledge, and functional UI/visual design skills using Figma and Adobe Creative Cloud to build and edit marketing assets.
- Deep working knowledge of copywriting and design best practices across email, push notifications, RCS/SMS, and direct mail.
- Demonstrated experience using generative AI tools to streamline creative workflows, generate variations, and accelerate design prototyping.
Nice To Haves
- Experience with Figma.
- Experience building and growing loyalty programs.
- Ability to analyze complex performance data and translate metrics into creative optimizations.
- Experience managing creative agency relationships, production schedules, and project pipelines.
- Agile mindset and ability to navigate shifting priorities in a dynamic corporate environment under tight deadlines.
- Commitment to championing brand guidelines, visual identity, and company values.
- Excellent presentation and storytelling skills, with a track record of presenting to and securing buy-in from senior executives.
Responsibilities
- Lead end-to-end creative campaign activation from initial brief and design development through proofing, production, and deployment across email, direct mail, mobile push notifications, and SMS/RCS.
- Use AI-powered creative and copywriting tools to prototype, iterate, generate creative variations, and accelerate campaign delivery.
- Balance self-executed creative deliverables with external agency work to scale campaign output.
- Manage multiple concurrent campaign activations, maintaining timelines and adherence to guidelines.
- Apply Verizon’s visual identity and verbal tone across assets and comply with brand guidelines and channel-specific design systems.
- Design, edit, adapt, and refine visual assets and layouts for digital and print formats.
- Write persuasive, on-brand copy tailored to channel mechanics, character limits, and conversion triggers.
- Partner with creative agencies to manage production pipelines, provide actionable feedback, and deliver high-impact customer experiences.
- Present and explain creative strategies and executions to cross-functional stakeholders and senior leadership, including up to SVP level.
- Collaborate with Business Unit teams, Product Leads, and other internal teams to align cross-channel messaging.
- Use AI-driven analytics, Customer Marketing insights, Business Intelligence data, audience responsiveness, and multivariate test results to evaluate campaign performance.
- Use audience segmentation data to develop micro-targeted creative variations and recommend personalized messaging frameworks.
- Audit and refine direct response best practices, using predictive insights to optimize future creative cycles.
Benefits
- Medical, dental, and vision benefit options.
- Short- and long-term disability insurance.
- Basic and supplemental life insurance and AD&D insurance.
- Identity theft protection.
- Pet insurance.
- Group home and auto insurance.
- Matched 401(k) savings plan.
- Up to 8 company-paid holidays per year and up to 6 personal days per year.
- Paid parental leave.
- Adoption assistance.
- Tuition assistance.
- Other incentives and an award-winning total rewards package.
- Potential premium pay, such as overtime, shift differential, holiday pay, and allowances, depending on the role.
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
